When Life Hands You Lennons

When Life Hands You Lennons spotlights music professionals across the industry, including music producers, managers, songwriters, engineers, and more.



How to get discovered without a following with UnitedMasters' head of A&R

Michael Weiss is the head of A&R at UnitedMasters, a global music distribution company. He is a third generation music industry executive, so the music business is built into his DNA.

We discuss building your brand voice and how to remain authentic, dissect Lil Nas X's genius marketing strategies, and how music distributors discover and grow talent. While it's similar to a label, the approach is different.

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 2021-11-30  56m