A podcast by Basecamp about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.


episode 13: Mission Statement Impossible

Last episode we discussed how important it is to stand for something and you'd think writing your values down in a mission statement would be a great way to let people know exactly what you stand for. Well, you'd be wrong. Mission statements are almost always vapid, boring, platitudes that end up saying nothing at all. Even worse, they often turn people away entirely!

Show Notes

  • 00:11 - Lex Fridman (YouTube)
  • 02:38 - The Soup Nazi - Seinfeld (Wikipedia)
  • 04:18 - 37signals manifesto
  • 05:08 - 1981 FedEx commercial (YouTube)
  • 05:17 - About Us (FedEx)
  • 05:45 - Values (Basecamp Employee Handbook)
  • 10:04 - Elevator pitch (Wikipedia)
  • 12:17 - About Us (Enterprise)
  • 15:41 - Nudge Nudge Wink Wink - Monty Python (YouTube)
  • 19:56 - What's the point of a Reservation - Seinfeld (YouTube)


 2021-11-30  24m