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episode 452: Jonah Berger on How to Change Anyone's Mind
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind.
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Jonah Berger and I Discuss How to Change Anyone's Mind and …
- His book, The Catalyst: How to Change Anyone's Mind
- How people change
- That most decisions that we make are shaped by other people
- The major mistake most of us make when it comes to trying to change behavior in ourselves and others
- How to create change by reducing the barriers and energy required
- Feeling like we should do something vs because we want to do something
- People's zones of acceptance and rejection
- What it means to "highlight a gap" and how it can help us change
- How the costs of change often come due before the benefits of change are experienced
- What factors drive Identification vs Differentiation
Jonah Berger Links:
Jonah's Website
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If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:
Mimetic Desires in Everyday Life with Luke Burgis
Effectively Thinking Ahead with Bina Venkataraman
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