The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
https://www.startupsfortherestofus.com/
Episode 580 | Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)
In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong.
The topics we cover[4:42] Put your blog in a subfolder, not a subdomain.
[7:18] With keyword-focused content, make the URL exactly the main keyword.
[10:10] Be thoughtful about feature page keywords
[13:39] It’s really hard to rank for “best X software” queries
[16:24] Use on-page content marketing best practices
[20:50] Build passive link assets around keyword
[22:58] Answer keyword questions immediately, right after the H1
Links from the show- On-Page Content Marketing Best Practices
- Readability: the Optimal Line Length
- Ross Hudgins (@RossHudgens) | Twitter
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