Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
https://www.brandsonbrands.com/podcast
episode 196: Build Your Business through PR with Gloria Chou | Ep. 196
Today I’m excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we’ll dive into personal branding as well.
Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.
HIGHLIGHTS:
- Find out why PR is important for your personal brand
- Discover the best method for cold calls or emails
- Learn why follow-up is so critical for success
QUOTES:
"In the saturated market, we need more than just eyeballs."
"I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values."
"Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to."
CONNECT WITH GLORIA
www.gloriachoupr.com
Gloria's Free Resource
Podcast: Small Business PR
Instagram: @gloriachoupr
www.gloriachoupr.com/masterclass
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!