Dead America

As you might be aware, creating a social media strategy that *actually* works in terms of brand authority and sales is a major problem. 

There are four main reasons most brands are completely failing at digital marketing: 

1. A lack of consistent brand exposure.
2. A lack of intimacy and brand authenticity. 
3. A lack of relevance. and
4. A lack of proper leverage.  

Hi I’m Tyler Kemp, CEO and Founder of LeadRoll.co, I work with small businesses, influencers, and sales/service professionals just like you to help you cut through the noise and own the attention of your market. 

I’d love to talk about how I’ve helped hundreds of sales professionals scale their marketing.

I’m a systems and process guy and I would love to share what I’ve learned with your audience. Thanks for the consideration!

Let’s talk:

T Y L E R K E M P

founder of RollSocial.co and LeadRoll.co

As you might be aware, creating a social media strategy that

*actually* works in terms of brand authority and sales is a major

problem.

There are four main reasons most brands are completely failing at

digital marketing: 1. A lack of consistent brand exposure.2. A lack

of intimacy and brand authenticity. 3. A lack of relevance and 4. A

lack of proper leverage. You NEED to be Frequent, Intimate, and

Relevant on social media, but you must also be Efficient.

Hi I’m Tyler Kemp, founder of RollSocial.co and LeadRoll.co, I work

with small businesses, influencers, and sales/service professionals

just like you to help you cut through the noise and own the

attention of your market.

I’d love to talk about how I've helped hundreds of sales

professionals scale their marketing using the principles found in our

F.I.R.E. Formula. That is Frequency, Intimacy, Relevancy, and

Efficient.

I am a systems and process guy and I would love to share what I’ve

learned with your audience.

T Y L E R K E M P

founder of RollSocial.co and LeadRoll.co

F O R P O D C A S T P L A C E M E N T

Zaq Tull

(303) 514-8401

zaq@kitcaster.com

https://www.linkedin.com/in/tjkemp/

https://www.leadroll.co/

Tyler Kemp

[00:00:00] Tyler Kemp: Data apart from the power that it

gives businesses. And what's interesting about it is, you know,- this is the

world we live in this kind of intelligence. This business intelligence is

intent based contact level intelligence. I believe is going to define the next

decade of advertising

[00:00:26] Ed Watters: to overcome. You must educate,

educate not only yourself,

but educate anyone seeking to learn. We are all Dead America.

We can all learn something to learn.

We must challenge. what we already understand

the way we do that is through conversation. Sometimes we have

conversations with others.

However,

[00:01:00] some of the best

conversations happen with ourselves.

Reach out and challenge yourself. Let's dive in and learn

something right now.

Today we have Tyler Kemp with us. He is the CEO of LeadRoll. He

is also the chairman of the board of Intentflow. Tyler, could you please

introduce yourself and let people know just a little bit about you?

[00:01:32] Tyler Kemp: Yeah, what's going on

everybody I'm super happy to have, nice to be on the show with

you Ed. I run Intentflow along with LeadRoll. Yes. I mean I guess the simplest

way to put it is that I've helped build multiple million multimillion dollar

companies I've got clients and all the way from fortune 500 all the way down to

mid market businesses.

And really what we do is supply in market business [00:02:00] intelligence. So I can tell. Businesses,

the exact contact level identity of people searching for just about anything

online, which is an interesting subject in itself. And also a very powerful

tool for businesses that, that need to know who's on their website by name,

who's looking at my competitors by name.

 And we've done this for

hundreds of companies. We've got clients like Zoom video, Tik TOK is a client.

We've got you know, right this moment, our pixel is firing for companies like

ClickFunnels and resolving identities. And we do it at a purely pay for

performance basis. So when we resolve identities someone pays us literally a

dollar or two and

if we don't resolve identities, they don't pay. And that's

simply how it works. And so yeah, that's my background [00:03:00]

is all sales, sales, demand gen it's in helping companies accelerate their

growth and the net results of what we do over at Intentflow is typically a 75%

reduction in cost per acquisition, and a dramatic decrease in cost per lead.

 Typically somewhere to

the tune of 97% reduction and, and at LeadRoll we are actually practitioners of

data, meaning that we know how to use data. And I didn't start as a, as someone

who's just a super tech nerd about data. That's not me. I started as a, as a

true practitioner of data. Someone who knows, whose spent tens of millions of

dollars on bad data, on bad leads, on performance advertising, and have wasted

a lot of money too.

[00:04:00] But we really fixed

a lot of those problems.

[00:04:04] Ed Watters: Okay,

so I've noticed you've got a few systems to do that with, but.

I also noticed that you are a data king. This is something that a lot of people

don't like to get into mining the aggregate of data. You do it very well. And

I'll tell you, it blows my mind what I've learned, just searching Tyler Kemp.

[00:04:31] Tyler Kemp: Can

[00:04:32] Ed Watters: we get into what got you into

liking data so much?

[00:04:40] Tyler Kemp: Yeah. You know, does anyone really

like data? I don't know. I think, I think those who use data see that it's a

necessary evil, it's hard to use, you know, data. I'm gonna use a very American

analogy here. Okay. Data is like a bullet. You've got amazing data.[00:05:00]

It's like a platinum bullet, but people still need to have the

gun to fire it. And of course, If you've got a marksmen behind the gun, then

even better. And so there's two sides to data. One is getting it,and getting

the right information at the right time in the right formats and then the other

is using it.

Right. And so I didn't, I don't, I don't particularly like data

apart from the power that it gives businesses. And what's interesting about it

is, you know, this is the world we live in this kind of intelligence. This

business intelligence is intent based contact level intelligence. I believe is

going to define the next decade of advertising particularly with what is

happening in terms of privacy laws, in terms of privacy [00:06:00] changes in platforms, how what I consider to be a

consolidation of power.

More than privacy changes myself. And I've been on podcasts

with other hosts who actually disagree with me on that. I was on a podcast with

the Harmon brothers and they, it's actually interesting. They genuinely believe

that Google was just listening to their people and trying to enforce better

privacy for the good of all.

And I just don't have such a benevolent view of these monster

corporations. I don't, I, you know, my personal opinion is that removing

advertisers ability to advertise does not protect people's privacy. When

they've already made their information public, I think the information is out

there. It's already out there.

It's just about, it's only the large corporations. Are, are

they going to be the only ones able to use this information? Or will your

mid-market company, who's generating a couple million, be able to use this

information to grow? [00:07:00] Those are the

ones who are hurting from these changes to Google's third party pixel update

and iOS 14.

But none of that is affected by what we do. And when we empower

these businesses, it actually gives them what they need to get past those

limitations. That's a long-winded way of answering your questions.

[00:07:21] Ed Watters: No, that's good Tyler. So how do

you harvest the data and how do you implement the changes needed once you

analyze the data?

[00:07:33] Tyler Kemp: Well, yeah, obviously it's a, it's

a complicated question, but there's three ways that we acquire data. And by the

way, let me give some, some context to the listener today about, you know,

where does Intentflow sit in terms of the competitive landscape? Right? Cause

you've got companies like Bombora or Clickagy who might say, who they deal with

Intent, Zoominfo, Clickagy sales, Intel bought Bombora.

And what these companies [00:08:00]

do is they at best resolve a company identity by taking a, if someone visits a

blog, that's in their network of blogs, they'll track their IP address. If they

happen to be working at a company that can be found on the map and not working

from home, then they'll give them that company name and someone at Verizon is

looking for IT

consulting like it doesn't really help you in the way that you

need to be helped. And. We, most people know who ZoomInfo is. We actually love

ZoomInfo. They, they fill a very strong need in the marketplace. Kind of

expensive for some people, but those who know how to use it can, can do well.

So I consider us friends, but, but we fill a different need than them.

And actually they boast 150 million contact records. We

actually have closer to 270 million contact records in the United States. We

process a hundred times more data than they do in a day. I actually have [00:09:00] behaviors on 73% of all internet traffic

in the United States. Okay. It's hard to wrap your head around

the immensity of this track. More than 5.5 billion website

identity requests in a month and more than 5 million behaviors a second. And so

where do we get all this information? But it's actually two different places.

There's two sides to this coin. One side of the coin is called a data lake. So

it's, it's, you've got to have a known contact.

Meaning that somewhere, some way I have to accumulate this

large amount of data and the way that we've done it is we have either purchased

the data legally, or we have scraped public information. Or we have partnered

for the data. And a lot of our data is partnered for with fortune 500, fortune

100, these large institutions [00:10:00] across

the board feeding us data.

Okay. In real time and validating the data in real time, as

well as outreach happens too, just at a scale that would blow your mind. And

the other side of this is an identity graph that has been developed over 20

years, that when, when applied to the data lake, the identity graph gives me

the ability to know again, a unique identifier

of somebody who is looking for something online. And when we

pair that identity to the data lake, that is where we deliver a complete,

robust profile to our clients. So when we have both, that is the only way that

a company can do this. And by the way, it is completely cookieless. So it does

not, that is not effected by third party pixels,

it is not affected by privacy law, it is not limited [00:11:00] by the iOS 14 update, none of that. And at

the end of the day, someone right now could go and let's just say you were a

voiceover IP company and you wanted to compete with the likes of RingCentral,

which by the way you know, we're actively in discussion with.

If you want to compete on that click, you've got to pay $17.

According to SEMRush just for a click, let alone your conversion on that to a

lead is, you know, maybe, maybe 10% usually sub 1%. So instead of paying $17

for a click times however many you need to get a lead. Someone pays me $1 to $2

for that same person and you have an exact identity.

That is the difference when you have in market business

intelligence. Does that make sense?

[00:11:50] Ed Watters: Yeah, it does.

So do you do this just on LinkedIn

or do you scrub the whole internet for your data?

[00:12:00] Tyler Kemp: [00:12:00]

Oh,

 it's not on LinkedIn.

Not, not really at all. This is, I mean, LinkedIn, LinkedIn provides a lot of

information, so yes, we have everything on LinkedIn.

I mean, for example, I know every single person in every single

Facebook group and every single LinkedIn group and the posts that they make.

And this is actually, you know, it's interesting that, you know, we call it,

this is the Dead America podcast because, I know that there are, there are challenges

that I personally see.

I mean, if we were talking about sort of existential societal

challenges with the fact that we have decidedly made all of our information

that used to be private, public. And that is a decision that everyone

corporately made as America when they decided to use social media. When they

started to use Google for everything that they do.

And you know, my, literally in my house, I've got Google Wi-Fi

and a Google [00:13:00] phone and, you know, I

have chosen to give that information away. Every time I fill out a form online,

whenever I want to download a book, an ebook or a guide, right. I've given it

away. And so. That is, that is already done. And that's, that is why these

large corporations have information on absolutely everyone and why we have

information on absolutely everyone because they've given it away, which it

actually pains me.

Like I, because part of me is like, well, shoot, that's, that,

it hurts to know sometimes that my data is not, is not actually private

anymore. When I come to the realization of that and say, okay, I accept that

because I have in fact done that I have filled out forms online, giving my

email away for free to these companies who then do whatever they do with it.

Now, the question simply becomes, how can I help people [00:14:00] with this information? How can we use the

data that exists for good in the lives of people? In the lives of advertisers

in the lives of these companies who have two options, you're either going to

get swallowed up by these large monster corporations because they have your

data already and they have all the power to advertise.

Meanwhile, Every little bit of power you have had is being

sucked away from you as a smaller company, or our mission is to democratize

this information and put it in the hands of not just the conglomerate of top 50

companies. So put it in the hands of, of your everyday business and empower

Americans.

And by the way, this is only US-based data. So we don't deal

with GDPR or anything in Europe. I mean, this is purely [00:15:00] U.S. companies reaching U.S. buyers. Okay. But

obviously I'm passionate about this because I want companies to succeed and pay

less to acquire a customer and not to be limited by all of this nonsense, all

the damage that's, that's going on in the marketing industry.

I want them to have what they need and make more sales and

serve and help more people and connect someone who's looking for what they do

to them, instead of them just getting gobbled up by the ones with all the

money. So that's my position on it. And obviously I've touched on a lot of

topics there.

[00:15:43] Ed Watters: I notice

there's a lot of confidence in Tyler.

Now that comes from someplace, that comes from

figuring

all of this out

because

this is very complicated for the average person [00:16:00] to step in and do something like you do.

You tout, yeah, you can do it yourself, but, you know, that, that's

a very big thing to

be able to possess and analyze data like you do. How do you

intend to structure your business to make people have better access

to this data?

[00:16:27] Tyler Kemp: Yeah. I mean the simplest way to

answer that is that we've taken out, we've, we've done all the hard work on

this. This does not exist anywhere else. It does not exist. And if it does,

it's probably one of our partners who is selling what we do and doing whatever

they're, they're, they're charging what they want to charge for it. But I mean,

above what we're charging them, it does not exist.

In fact, I know. I was rubbing shoulders with [00:17:00] a multi-billionaire the other day who

understands this stuff at a very high level, works, I mean, he's, I won't say

who, but one of he runs, one of the fortune 500 companies. And this guy told us

that the entire fortune 500 has actually kicked the can on trying to solve for

this issue, because it is that complicated.

It is that complicated to solve for a cookieless solution. And

you have to have all this data and you have to have the identity graph and no

one does. And it is not an easy solution. So it's not something you can just

throw money at and solve. So what makes this really complicated? And it took us

20 years.

So plus all the data, I mean, that's, that's 20 years just for

the identity graph, getting the data is a whole nother side of this. So, and

doing it in an economical way. And of course, making sure it's accurate and all

of the cleansing of data has to happen. [00:18:00]

So the business who wants to use the data simply comes to Intentflow.

To, and we, and we, we help them use it. So not only do we

supply the data, but we also have a very strong customer focused customer

success team that is almost like growth consultants to say, Hey, look, here's

the people on your website. Here's their names. Here's their contact

information, their emails or phone numbers, the company they're at, the...