Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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How Ulta is Building a Winning Loyalty Program
In episode 332 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, a leading cosmetics, fragrance, skincare and beauty gifts retailer. Mahoney discusses Ulta Beauty's Ultamate Rewards loyalty program, what she attributes the recent growth of the program to, and the engagement metrics the beauty retailer…