Bryce Henson's Podcast

Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high performing fitness professionals. Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.

https://brycehensonpodcast.libsyn.com/website

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An Expert Marketer With a Winning Formula


Welcome back to the Fitness Franchise Podcast. In today's episode, Bryce Henson interviews Fit Body Boot Camp franchise owner and certified personal fitness trainer Tyler Savoy. Tyler has been a personal fitness trainer with 10+ years and over 15,000 hours of 1-on-1 personal training experience. 

Since 2013, Tyler has built a highly successful multi-franchise fitness empire. He has an incredible amount of knowledge in marketing strategies and sales tactics and mentors gym owners across the country to grow a successful gym. 

Tyler discusses the correlation between business growth and personal development, the personal habits of successful entrepreneurs, the best advice he's ever received, how to be a great marketer, the critical skills of successful selling, and so much more.

"You don't need to know how to execute every tactic, but you need to understand the overall marketing strategy and be a student of sales, influence, and persuasion." -Tyler Savoy

Here's what you don't want to miss:

3:34 Recognizing the value of fitness and making it a career
7:40 The importance of honing in your marketing and sales skills
8:50 Transitioning from high-performing athletes to a new demographic of dedicated people
10:00 Helping people overcome anxiety and build self-confidence
12:35 The challenges Tyler overcame and lessons learned while growing a franchise 
14:00 How his ego held him back and what he would do different today
16:30 How to run a successful franchise and the mistakes you'll face along the way
18:22 The downside of hiring people out of desperation and spreading yourself too thin 
21:05 Opening your second location and how to stress-test the decision 
26:40 Where to start with marketing and generating leads for your team to create sales
29:30 The importance of adding value at all levels and the skills you need to know
34:37 Tyler's journey to becoming a business coach and connecting with other gym owners
38:14 The signs of a successful gym owner and the importance of mentorship 
41:33 Significant challenges for most gym owners and how to overcome them
43:00 The importance of a plan and how to take massive action to move the needle today

Bryce Henson's Website:

https://brycehenson.com

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 February 4, 2022  49m