Bryce Henson's Podcast

Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high performing fitness professionals. Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.


Digital Marketing Tips, Tactics, & Trends

Leveraging the power of digital marketing is key to getting prospects through your doors. However, it’s what you do with those leads after they opt-in that will make or break you. 

In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp. 

Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more. 

“Marketing isn’t something you should neglect as an owner or someone getting into another field. It’s your lifeblood. Without marketing, you’re not going to grow.” -Stevie Favis

Here's what you don't want to miss:

4:00 Finding a passion for digital marketing
7:45 Learning the Fit Body Boot Camp brand
9:00 Evolving into a well-rounded marketer
11:10 The value and importance of marketing
13:55 How to stay up to date with marketing trends
15:50 How to outsource your digital marketing
22:25 Tips and tactics for Facebook Advertising
25:30 Automating your CRM follow up
27:20 Staying current with Facebook ad changes
29:06 Facebook Advertising objectives 101
33:00 Understanding your overall marketing strategy
36:55 The importance of a team you can trust

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 2022-02-06  44m