We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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How to become an entrepreneur with no business background
Mitchell Callahan had a decent career in finance in Toronto, but turned away from it, heading west to Calgary to start a business. In a matter of months, he was seriously broke and working long days, without much of a glimmer of a break.
Living in a small two-bedroom apartment with his business partner Dominik Sauter, Mitch was driven more by curiosity, tenacity, and hope than ambition. Meanwhile, he heard plenty of stories from friends who all know someone who’d launched a business and . . . well, it had failed.
This was Mitch’s life in 2012. Today, he is CEO of one of the most successful web development agencies in the world, Saucal. Dom, meanwhile, is Saucal’s CFO. Saucal specializes in WooCommerce for WordPress. They’ve worked for Amazon, Facebook, Salesforce, and a diverse range of eCommerce businesses large and small.
How to move beyond fear, doubt
In this episode, Mitch shares his story and gives actionable tips on how to:
- Maintain focus
- Counter doubt
- Embrace fear
- Deal with negativity
- Take advantage of the right opportunities
- Not feel overwhelmed when you have a lot going on
- Be curious!
Mitch explains how travel is essential for his personal growth and explores his pre-Saucal career years in Toronto. His diverse experience and journey through life have laid the foundations for the company Saucal is today.
Back in 2012, Mitch was just finishing off a role in finance and about to begin law school when Dom, a close friend from university days, told Mitch he was launching a web development business. “Want to join me?” asked Dom.
To Mitch, this was a no brainer. Mitch knew that should the opportunity arise to be in business with Dom, the answer would be an unequivocal yes.
Mitch recalls dark periods of doubt. He was mired in debt, to the point of trying to pay for lunch one day, only for his debit card to be rejected.
Says Mitch: “I'll never forget when I applied for a third personal credit card, and got rejected. I knew that was a good thing, but at the time I was not sure how I'd get more money.
“Looking back though, I made some of my BEST decisions here. I bought bitcoin and Ethereum when they were super cheap. In my lowest moments, I was making my smartest decisions.”
In the first year or so, Mitch and Dom had little to show for their doggedness. In year two, something shifted. And on a deeper level both men always knew a day would come when the grind would pay off and they’d make money, build a team, and have the lifestyles they wanted.
Saucal’s team is spread around the world. As a fully remote company, they hire globally and so can - as Dom says - pick the best of the best. Mitch and his family have just moved from Toronto to Portugal, Dom is based in Calgary.
Mitch wasn’t raised in a business culture and it was only after working for the government and then in finance in Toronto that he yearned for the freedom, challenge, and responsibility that having his own business would bring.
Mitch’s story is inspiring! If you don’t come from a business background and want to be in business, or have just launched a company and feel overwhelmed with challenges, this story will persuade you that it’s worthwhile and possible!
Find Mitch at Saucal and LinkedIn.
Here's the link to the podcast show I mentioned in the intro! The Animal Guide For Curious Humans.
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