Bryce Henson's Podcast

Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high performing fitness professionals. Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.


Breaking Into New Markets

Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul. 

Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more.

Here's what you don't want to miss:

4:20 Connecting with people and building credibility
7:12 Bootstrapping your business and overcoming defeat
12:40 How taking action builds momentum and the key to success
16:42 How to differentiate yourself from the completion 
18:35 The importance of emotional intelligence and self-awareness
21:20 Uncovering your blind spots and knowing your strengths
26:06 Tapping into a new market and the gratefulness of a senior clientele
32:06 Making mistakes with clients and recognizing their needs
38:10 Working in your business versus working on your business
41:17 Having a positive attitude in times of crisis and chaos

Bryce Henson's Website:

Connect with us on the socials:





 2022-03-07  52m