Podland News

The last word in podcasting news. Every Thursday, James Cridland from Podnews in Australia and Sam Sethi, from 'Podcast First' River Radio in the UK, review and analyse some of the week's top podcasting news from around the world. They also interview some of the biggest names making the news. Sponsored by Buzzsprout and SquadCast.

https://podland.news

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episode 68: Like London buses, you wait ages for one new podcast app and three come along at the same time. We talk with Chris Messina about NEW YouTube, Spotify and Twitter podcast apps coming soon. [transcript]


SPECIAL GUEST:  Chris Messina

NEWS:

YouTube:

  • Exclusive: YouTube is planning tighter integration, monetisation and analytics for podcasts.  Despite no announcement from YouTube’s director of podcasting, Kai Chuk, at Podcast Movement Evolutions last week

  • YouTube is looking at ingesting podcast RSS feeds directly with a new podcasts homepage to be at youtube.com/podcasts (a URL that doesn’t work, yet)

 Spotify: 

  • Spotify is working on a brand new podcast interface. Spotted by Chris Messina, who posted a screen recording archived by Podnews here, the new interface adds a dedicated Podcasts tab, vertical scrolling, and live captions for all shows. 

  • Want to play with the new Spotify interface for podcasting? It’s already on your phone. On an iPhone or iPad, open Safari, visit spotify:internal:podcastclips and you’ll go straight there. /via @chrismessina

SiriusXM:

  • Freakonomics Radio is to become a radio station on SiriusXM

  • RØDE has launched its first-ever set of headphones. i.e the NTH-100s 

  • Podimo has bought Dag en Nacht, the largest podcast publisher in the Netherlands. 

  • Sonnant has launched new AI-powered tools for audio and video monetisation. 

  • Dave Jones from the Podcast Index has posted about WebSub, and why “it doesn’t scale well”. The Podcast Index is using a system called PodPing.

  • There has been an update to the socialInteract tag.

  • RSS.com have proposed a new <verification> tag to remove the need for the iTunes: email tag used to spam podcasters. 

  • JustCast added support to  episode level value-for-value namespace!

  •  AudiWave have added support  PodcastindexOrg - People, Location, and Transcript support to the iOS app

  • The PodLP app has had a new release for KaiOS, adding a season filter (just like Apple!), and configuration improvements.

  • First look: Popular podcast app Overcast is to release a redesign today. 
Buzzsprout
Podcast hosting and a whole lot more


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 2022-03-31  1h15m
 
 
00:04  James
Well,
00:05
it
00:05
comes
00:05
upon
00:05
land.
00:05
The
00:06
last
00:06
word
00:06
in
00:06
podcasting
00:07
news.
00:07
It
00:08
is
00:08
Thursday,
00:08
the
00:09
31st
00:09
of
00:09
March,
00:10
2022
00:11
on
00:11
James.
00:11
Cridlin
00:11
the
00:11
editor
00:12
of
00:12
pod
00:12
news.net.
00:14  Sam
And
00:14
I'm
00:14
Sam,
00:14
SAIFI
00:15
the
00:15
MD
00:15
of
00:15
river
00:15
radio,
00:16
the
00:16
only
00:16
commercial
00:17
dab
00:18
radio
00:18
station
00:19
in
00:19
the
00:19
temple.
00:20  James
That's
00:20
very
00:20
exciting.
00:21
It
00:21
sounds
00:21
as
00:21
if
00:21
somebody
00:22
has
00:22
a
00:22
license.
00:24  Sam
Finally
00:24
arrived.
00:27  Chris Messina
Hello,
00:27
Paul
00:28
land.
00:28
This
00:28
is
00:28
Christmas.
00:29
You
00:29
know,
00:29
I
00:29
am
00:29
going
00:29
to
00:29
be
00:30
talking
00:30
to
00:30
Sam
00:30
a
00:30
little
00:30
bit
00:30
later
00:31
about
00:32
Spotify
00:32
as
00:32
new
00:32
move
00:33
into
00:33
a
00:33
Tik
00:33
TOK
00:33
style
00:34
discovery.
00:35  James
Hey
00:35
well,
00:35
Portland
00:36
is
00:36
sponsored
00:36
by
00:37
Buzzsprout
00:37
podcast.
00:38
Hosting
00:38
made
00:38
easy
00:39
last
00:39
week,
00:40
3,957
00:42
People
00:42
started
00:42
a
00:43
podcast
00:43
with
00:43
buzzsprout.
00:44
You
00:44
can
00:44
too@buzzsprout.com
00:46
and
00:46
if
00:46
you
00:47
can
00:47
use
00:47
chapters
00:47
in
00:47
your
00:48
podcast
00:48
app,
00:48
then
00:48
Buzzsprout
00:49
supports
00:49
those.
00:50
And
00:50
so
00:50
do
00:50
we.
00:51  Sam
Uh,
00:52
okay.
00:52
Let's
00:52
crack
00:53
over
00:53
the
00:53
news
00:53
on
00:53
this
00:53
week's
00:54
show.
00:54
We're
00:54
going
00:54
to
00:54
talk
00:55
about
00:55
the
00:56
new
00:56
YouTube
00:57
potential
00:58
podcast
00:58
platform,
00:59
Spotify
01:00
as
01:00
new
01:00
and
01:00
also
01:01
just
01:01
have
01:01
a
01:01
little
01:01
overview
01:02
of
01:02
overcast,
01:04
but
01:04
let's
01:04
start
01:04
off
01:04
with
01:04
YouTube
01:05
James.
01:05
Now
01:06
you've
01:06
got
01:06
an
01:06
exclusive
01:07
here.
01:08
Um,
01:08
YouTube
01:09
is
01:09
planning,
01:10
tighter
01:10
integration,
01:11
monetization
01:12
and
01:13
analytics.
01:13
So
01:13
podcasts
01:14
now
01:15
we
01:15
were
01:15
at
01:16
podcast
01:16
movement
01:17
and
01:17
Kai
01:17
Chuck
01:18
came
01:18
on
01:18
stage
01:19
to
01:19
a
01:19
packed
01:19
room
01:20
and
01:20
said
01:20
nothing,
01:21
but
01:21
subsequently
01:22
you've
01:23
found
01:24
out
01:24
what
01:25
their
01:25
plans
01:25
might
01:25
be.
01:27  James
Yes,
01:27
I
01:27
have.
01:28
Um,
01:28
so
01:28
actually
01:29
rather
01:29
weirdly
01:30
I
01:30
was
01:30
sent
01:31
an
01:31
email,
01:32
actually
01:32
on
01:32
Thursday
01:33
of
01:33
podcast
01:34
movement
01:34
and
01:34
kind
01:34
of
01:34
chunk
01:35
was
01:35
speaking
01:35
on
01:35
Friday
01:36
and
01:36
said,
01:36
absolutely
01:37
nothing.
01:38
as
01:38
we
01:38
mentioned
01:38
on
01:39
Portland
01:39
last
01:40
week,
01:40
but
01:41
I
01:41
was
01:41
sent
01:41
this
01:41
email
01:42
on
01:42
Thursday
01:42
and,
01:43
and
01:43
my
01:43
contact
01:44
just
01:44
said,
01:44
oh,
01:44
it's
01:45
just
01:45
an
01:45
email.
01:45
It
01:45
was,
01:46
I
01:46
was
01:46
forwarded
01:47
it
01:47
from
01:47
YouTube.
01:47
And
01:48
it
01:48
was
01:48
just
01:48
something
01:48
about
01:49
best
01:49
practices,
01:50
thought
01:50
you
01:50
might
01:50
be
01:50
interested.
01:51
And
01:51
I
01:51
said,
01:51
yeah,
01:51
yeah,
01:51
yeah.
01:52
You
01:52
know,
01:52
I'll
01:52
be
01:52
interested
01:53
in
01:53
it,
01:53
languished
01:54
in
01:54
my
01:54
inbox
01:55
for
01:55
the
01:55
week.
01:56
And
01:57
then,
01:57
um,
01:57
Tuesday
01:58
morning
01:58
I
01:58
thought,
01:58
oh,
01:58
I
01:59
better
01:59
go
01:59
and
02:00
have
02:00
a
02:00
read
02:00
of
02:00
this
02:01
and
02:01
see
02:01
if
02:01
there's
02:01
anything
02:01
interesting
02:02
in
02:02
it.
02:02
No,
02:02
no,
02:03
no,
02:03
no,
02:03
no.
02:03
Click,
02:04
click,
02:04
click,
02:04
click,
02:04
click.
02:04
Oh,
02:05
what's
02:05
this?
02:06
Um,
02:07
and
02:07
yeah,
02:07
I
02:07
was
02:07
seeing
02:08
wireframes
02:08
of
02:09
the
02:09
new
02:09
YouTube
02:10
podcasts,
02:11
homepage.
02:12
I
02:12
thought,
02:12
wow,
02:12
that's
02:13
really
02:13
exciting.
02:13
So
02:14
YouTube
02:15
is
02:15
doing,
02:15
a
02:15
number
02:16
of
02:16
different
02:16
things.
02:16
It's
02:16
looking
02:17
at
02:17
ingesting
02:17
podcast,
02:18
RSS
02:18
feeds
02:19
directly,
02:19
which
02:19
is.
02:20
it
02:20
is
02:20
looking
02:21
for
02:21
well,
02:21
good
02:21
or
02:22
bad,
02:22
depending
02:22
on
02:22
who
02:22
you
02:22
talk
02:23
to.
02:23
Um,
02:24
it
02:24
has
02:24
a
02:24
new
02:24
podcasts
02:25
home
02:25
page,
02:26
which
02:26
will
02:26
be
02:26
at
02:26
youtube.com/podcasts.
02:28
Don't
02:28
go
02:28
there
02:29
now
02:29
because
02:29
you'll
02:29
just
02:29
get
02:30
a
02:30
4
02:30
0
02:30
4
02:30
error.
02:31
they
02:31
are
02:31
going
02:31
to
02:31
be
02:31
selling
02:32
audio
02:32
ads.
02:33
Uh,
02:33
Google
02:33
are
02:34
going
02:34
to
02:34
be
02:34
selling
02:34
those
02:35
and
02:35
other
02:35
third
02:35
parties
02:36
as
02:36
well.
02:37
Uh,
02:37
which
02:37
is
02:37
good.
02:38
And
02:38
you
02:38
can
02:39
guess
02:39
therefore
02:39
that
02:40
the
02:40
might
02:40
be
02:40
some
02:40
rev
02:40
share
02:41
in
02:41
terms
02:41
of
02:41
that.
02:42
And
02:42
they're
02:42
also
02:43
redoing
02:43
some
02:43
analytics.
02:44
they
02:45
promise,
02:45
uh,
02:45
quotes
02:46
new
02:46
metrics
02:47
for
02:47
audio
02:47
first
02:48
creators.
02:49
And
02:50
they've
02:50
got,
02:50
um,
02:51
a
02:51
slide
02:52
in
02:52
there
02:52
with,
02:52
logos,
02:53
for
02:53
Nielsen,
02:54
for
02:54
Podtrac
02:55
and
02:55
for.
02:57
And
02:57
my
02:57
guess
02:57
is
02:58
in
02:58
terms
02:58
of
02:59
the
02:59
charitable
02:59
stuff.
02:59
Well,
02:59
that
03:00
was
03:00
bought
03:00
by
03:00
Spotify,
03:01
last
03:01
month.
03:02
So
03:02
perhaps
03:02
that
03:02
slide
03:03
shows
03:03
people
03:03
that
03:04
YouTube
03:04
have
03:04
worked
03:05
with
03:05
in
03:05
order
03:05
to
03:05
understand
03:06
what
03:06
it
03:06
is
03:06
that
03:06
they
03:06
need
03:07
to
03:07
be
03:07
doing.
03:07
All
03:08
really
03:08
exciting
03:09
and,
03:10
um,
03:10
could
03:11
really
03:11
change
03:12
the
03:12
industry.
03:12
If
03:12
YouTube
03:13
goes
03:13
ahead
03:13
with
03:13
all
03:14
of
03:14
this.
03:15  Sam
Yeah,
03:15
I
03:16
think
03:16
it's
03:16
a
03:16
shame
03:17
that
03:17
Kai,
03:17
Chuck
03:18
didn't
03:18
use
03:18
a
03:18
room
03:19
full
03:19
of
03:19
industry
03:20
experts
03:20
to
03:20
reveal
03:21
this.
03:21
It
03:22
would
03:22
have
03:22
made
03:22
a
03:23
better
03:23
conversation
03:24
and
03:24
also
03:25
they
03:25
maybe
03:25
got
03:26
better
03:26
feedback
03:26
quicker.
03:27
You
03:27
know,
03:28
why,
03:28
why
03:28
wait,
03:28
but
03:29
Hey,
03:29
I
03:29
guess
03:30
it's
03:30
his
03:30
choice,
03:31
but
03:31
I
03:31
was
03:32
talking
03:32
to,
03:33
uh,
03:33
Olberding
03:33
Kevin
03:34
from
03:34
Buzzsprout.
03:35
Do
03:35
you
03:35
think
03:36
James.
03:37
The
03:38
host
03:38
light
03:39
bus
03:39
sprout,
03:40
uh,
03:40
will
03:40
support
03:41
uploading
03:42
video
03:42
or
03:42
should
03:43
support
03:43
uploading
03:44
video.
03:44
So
03:45
that
03:45
in
03:45
one
03:45
RSS
03:46
feed
03:46
you
03:46
have
03:47
in
03:47
the
03:47
enclosure
03:48
tag,
03:48
both
03:48
your
03:48
MP3,
03:49
and
03:51
your
03:51
video
03:51
MP4,
03:53
or
03:53
do
03:53
you
03:53
think
03:54
people
03:54
are
03:54
going
03:54
to
03:54
be
03:55
uploading
03:55
directly
03:56
to
03:56
YouTube
03:57
their
03:57
video
03:58
and
03:58
how
03:58
will
03:58
that
03:58
work
03:59
with
03:59
their
03:59
RSS
03:59
then
04:00
having
04:00
two
04:00
different
04:01
feeds?
04:02  James
Well,
04:02
exactly,
04:03
uh,
04:03
who
04:04
knows
04:04
the
04:04
detail
04:05
of
04:05
all
04:05
of
04:05
this
04:06
and
04:06
maybe
04:06
Chi
04:06
just
04:07
didn't
04:07
announce
04:07
any
04:08
of
04:08
this
04:08
because
04:08
he
04:08
didn't
04:08
want
04:09
to
04:09
go
04:09
into
04:09
any
04:09
of
04:09
the
04:09
detail,
04:10
but
04:10
it
04:10
seems
04:10
such
04:11
a
04:11
missed
04:11
opportunity.
04:12
I
04:12
completely
04:12
agree.
04:13
I
04:13
think
04:13
what
04:14
they're
04:14
doing
04:14
is
04:14
that
04:15
they
04:15
are
04:15
focusing
04:15
on
04:15
all.
04:16
And
04:16
I
04:16
think
04:16
what
04:17
they're
04:17
doing
04:17
is
04:17
they
04:18
are
04:18
saying,
04:18
give
04:19
us
04:19
your
04:19
RSS
04:19
feed
04:20
and
04:20
we
04:20
will
04:20
ingest
04:21
your
04:21
audio
04:22
onto
04:22
the
04:22
YouTube
04:22
platform.
04:23
We'll
04:23
snap
04:23
at
04:24
your,
04:24
um,
04:25
nail
04:25
logo
04:25
on
04:26
there,
04:26
and
04:26
ingest
04:27
it
04:27
and
04:27
make
04:27
a,
04:28
in
04:28
Daniel,
04:28
J
04:29
Lewis,
04:29
his
04:29
words,
04:29
fake
04:30
video,
04:30
of
04:31
a
04:31
podcast
04:32
you
04:32
can
04:32
of
04:32
course
04:33
upload
04:33
your
04:33
own
04:34
video
04:34
in
04:35
there
04:35
as
04:35
well.
04:36
And
04:36
this,
04:37
86
04:37
pages.
04:38
PDF
04:38
goes
04:39
into
04:39
all
04:39
of
04:40
the,
04:40
hows
04:41
and
04:41
whys
04:41
to
04:41
do
04:42
all
04:42
of
04:42
that.
04:42
But,
04:42
um,
04:43
uh,
04:43
you
04:43
know,
04:44
it
04:44
strikes
04:44
me
04:44
that
04:45
actually
04:45
really
04:46
quick
04:46
and
04:46
simple
04:46
thing
04:47
for
04:47
YouTube
04:47
to
04:47
do
04:48
would
04:48
be
04:48
just
04:48
to
04:49
say,
04:49
give
04:49
us
04:50
your
04:50
RSS
04:50
feed.
04:51
We'll
04:51
pull
04:51
in
04:52
your
04:52
audio
04:53
and
04:53
we'll
04:54
make
04:54
that
04:54
into
04:54
YouTube
04:55
friendly
04:56
content.
04:56
now
04:57
of
04:57
course,
04:57
They've
04:58
used
04:58
the
04:59
word
04:59
ingest
05:00
and
05:00
the
05:00
word
05:01
ingest,
05:01
I
05:01
think
05:02
means
05:02
that
05:02
they
05:02
will
05:02
take
05:03
a
05:03
copy
05:03
of
05:03
the
05:03
audio
05:04
and
05:04
then
05:05
stick
05:05
it
05:05
into
05:05
the
05:05
big
05:06
YouTube
05:07
fan
05:08
server
05:08
in
05:08
this.
05:09
And
05:10
then
05:10
of
05:10
course
05:10
isn't
05:10
necessarily
05:11
good
05:11
news
05:11
for
05:12
podcast
05:12
hosts.
05:13
and
05:13
isn't
05:14
necessarily
05:14
good
05:14
news
05:15
for
05:15
those
05:16
people
05:16
who
05:16
rely
05:17
on
05:17
dynamic
05:17
audio
05:18
insertion,
05:18
or
05:19
particularly
05:19
who
05:20
rely
05:20
on
05:20
things
05:20
like
05:21
programmatic
05:22
ads.
05:23
Cause
05:23
you
05:23
know,
05:23
if
05:23
you're
05:24
wanting
05:24
to
05:24
give
05:24
a
05:24
different
05:25
ad
05:25
to
05:25
somebody
05:26
who's
05:26
in
05:26
Virginia
05:27
to
05:27
somebody
05:28
who's
05:28
in
05:28
California,
05:29
then
05:29
it's
05:29
the,
05:29
this
05:30
solution
05:31
probably
05:31
isn't
05:31
going
05:31
to
05:31
do
05:32
that.
05:32
At
05:32
least
05:33
not
05:33
from
05:33
your
05:33
podcast
05:33
hosts.
05:34
So
05:34
I
05:34
think
05:34
that
05:34
there's
05:35
clearly
05:35
some
05:35
questions
05:36
there.
05:37
The
05:37
PDF
05:37
that
05:38
I
05:38
go
05:38
and
05:38
actually
05:38
goes
05:38
into
05:39
detail
05:39
and
05:39
I
05:39
might
05:39
be
05:39
putting
05:40
some
05:40
of
05:40
this
05:40
into
05:40
pod
05:41
news
05:41
this,
05:42
uh,
05:42
evening
05:42
as
05:43
well.
05:43
Um,
05:44
uh,
05:44
my
05:44
time
05:44
while
05:44
I'm
05:44
writing
05:45
it,
05:45
um,
05:46
goes
05:46
into
05:46
details
05:47
of
05:47
some
05:47
podcasters
05:48
who
05:48
have
05:49
just.
05:50
Audio
05:51
in
05:51
with
05:52
a
05:52
thumbnail
05:52
image,
05:53
um,
05:54
and
05:54
saying
05:55
that's
05:55
fine.
05:56
it
05:56
doesn't
05:56
work
05:56
as
05:56
well
05:57
as
05:57
video,
05:57
but
05:57
it's
05:57
still
05:58
absolutely
05:58
fine
05:58
to
05:58
put
05:59
your
05:59
podcast
05:59
in
05:59
that
05:59
way.
06:00
So
06:01
actually
06:01
seeing
06:02
that
06:02
from
06:02
YouTube
06:02
is
06:03
quite,
06:03
it's
06:04
quite
06:04
interesting
06:04
too.
06:05  Sam
Yeah.
06:06
I
06:06
mean
06:06
the
06:06
infinite
06:06
dial,
06:07
which
06:07
was
06:07
again,
06:08
revealed
06:08
at
06:09
podcast,
06:10
boom,
06:10
Frye
06:11
by
06:11
Tom
06:11
Webster
06:12
made
06:12
very
06:13
clear
06:13
that
06:13
YouTube
06:14
is
06:14
a
06:14
great
06:14
platform
06:15
for
06:15
discovery
06:16
and
06:16
a
06:16
lot
06:16
of
06:16
people
06:16
are
06:17
still
06:17
using
06:17
it.
06:18
it
06:18
does
06:19
beg
06:19
the
06:19
question,
06:20
James,
06:20
should
06:21
we
06:21
have
06:21
a
06:21
YouTube
06:22
channel?
06:24  James
Oh,
06:24
I
06:24
mean,
06:25
should
06:25
we,
06:25
um,
06:26
should
06:26
we
06:26
take
06:26
our
06:26
audio
06:27
and
06:27
make
06:27
it
06:27
into
06:28
a
06:28
YouTube
06:29
friendly
06:29
at
06:29
the
06:29
moment
06:30
and
06:30
stick
06:30
it
06:30
up
06:30
there?
06:30
Yes,
06:31
probably.
06:31
I
06:32
think
06:32
that
06:32
will
06:32
probably
06:32
be
06:33
a
06:33
good
06:33
idea.
06:33
Nobody
06:33
wants
06:34
to
06:34
see
06:34
our
06:34
ugly
06:34
faces,
06:35
but,
06:35
um,
06:35
I
06:35
think
06:35
probably
06:36
a
06:36
good
06:36
plan.
06:37
Uh,
06:38
probably
06:38
a
06:38
good
06:39
plan
06:39
in
06:39
terms
06:39
of,
06:40
uh,
06:40
in
06:41
terms
06:41
of
06:41
sticking
06:41
the
06:41
audio
06:42
up.
06:43
And
06:43
I've
06:43
got
06:43
a
06:43
relatively,
06:44
you
06:44
can
06:44
automate
06:45
it.
06:45
Um,
06:46
if
06:46
you
06:46
use
06:46
APR
06:47
and
06:47
you
06:47
use
06:48
a
06:48
couple
06:48
of
06:48
tricks
06:49
on
06:49
the
06:49
command
06:50
line,
06:50
which
06:50
I've
06:50
done
06:51
for
06:51
pod
06:51
news
06:52
as
06:52
well.
06:52
And
06:52
as
06:52
I've
06:52
said
06:53
in
06:53
this
06:53
podcast
06:53
in
06:54
the
06:54
past,
06:54
the
06:54
pod
06:55
news
06:55
podcast
06:55
gets
06:56
around
06:56
35.
06:57
plays
06:58
every
06:58
episode
06:59
and
06:59
a
06:59
35
06:59
sounds
07:00
tiny.
07:01
But
07:01
when
07:01
you
07:01
compare
07:02
that
07:03
to
07:04
a
07:04
typical
07:05
podcast
07:05
app,
07:06
that
07:06
actually
07:07
it's
07:07
up
07:07
there
07:07
with,
07:08
frankly,
07:08
it's
07:08
up
07:08
there
07:08
with
07:09
Spotify.
07:09
It's
07:09
as
07:10
large
07:10
as
07:10
that
07:10
Spotify
07:11
is.
07:11
I
07:11
think
07:12
what
07:12
that's
07:12
showing
07:13
you
07:13
is
07:13
that
07:13
it
07:13
is
07:14
still
07:14
a
07:14
good
07:14
place
07:15
to
07:15
put
07:15
your
07:16
podcast
07:16
as
07:16
long
07:17
as
07:17
you
07:17
think
07:17
about
07:17
it.
07:17
It's
07:17
just
07:18
being
07:18
another
07:18
app.
07:19
I
07:19
think
07:19
it's
07:19
a
07:19
great
07:19
place
07:20
to
07:20
put
07:20
a
07:20
podcast,
07:20
but
07:21
really
07:21
exciting.
07:22
Chris
07:22
Peterson,
07:22
who.
07:24
Used
07:24
to
07:24
be
07:24
one
07:25
of
07:25
the
07:25
very
07:26
big
07:26
cheeses
07:26
at
07:27
iHeart.
07:28
he
07:28
says
07:28
that
07:29
YouTube
07:29
adding
07:30
podcasts
07:30
via
07:31
RSS
07:31
feed
07:31
could
07:31
be
07:31
the
07:32
biggest
07:32
inflection
07:33
point
07:33
that
07:33
the
07:34
podcast
07:34
industry
07:35
has
07:35
seen
07:35
massive
07:36
audience
07:37
and
07:37
a
07:37
powerful
07:37
search
07:38
engine.
07:39
Um,
07:39
absolutely
07:40
huge.
07:40
Rollie
07:41
Ortega
07:42
saying,
07:42
imagine
07:43
YouTube
07:43
adding
07:43
podcasts.
07:44
It's
07:44
like
07:44
merging
07:44
it
07:44
with
07:45
Google
07:45
podcasts
07:45
into
07:46
an
07:46
all
07:46
in
07:46
one
07:47
app.
07:47
And
07:47
one
07:47
of
07:47
the
07:48
biggest
07:48
search
07:48
engines
07:49
combined
07:49
with
07:49
audio
07:49
video
07:50
platforms
07:50
for
07:50
podcasting
07:52
and
07:52
adding
07:52
RSS
07:52
feeds
07:53
to,
07:53
you
07:53
know,
07:53
how,
07:54
how
07:54
exciting
07:55
could
07:56
this
07:56
be
07:56
and
07:57
adjust
07:58
again,
07:58
really
07:59
surprising
08:00
that
08:00
YouTube
08:01
have
08:01
clearly
08:01
been
08:01
Hawking
08:02
this
08:02
out
08:02
for
08:02
the
08:02
last
08:02
couple
08:03
of
08:03
weeks.
08:04
Talking
08:04
to
08:04
publishers,
08:05
why
08:06
would
08:06
they
08:06
not
08:06
take
08:06
the,
08:07
take
08:07
the
08:07
industry
08:07
seriously
08:08
and
08:09
unveil
08:10
this
08:10
sort
08:10
of
08:10
thing
08:11
at
08:11
podcast
08:11
movement,
08:12
instead
08:12
of
08:12
some
08:13
glorified
08:14
promo
08:14
for
08:14
some,
08:15
you
08:15
know,
08:16
for
08:16
some
08:16
podcasts
08:16
that
08:16
nobody
08:17
really
08:17
cares
08:17
about,
08:17
about,
08:18
you
08:18
know,
08:18
how
08:18
they
08:19
videoed
08:19
something,
08:20
you
08:20
know,
08:20
why
08:20
were
08:20
they
08:20
not
08:21
talking
08:21
about
08:21
this?
08:21
It's
08:22
absolutely
08:22
crazy
08:23
to
08:23
me,
08:23
but
08:23
then
08:24
I'll
08:24
never,
08:24
I'll
08:24
never
08:24
understand
08:25
PR
08:25
companies.
08:27  Sam
Now,
08:28
uh,
08:28
to
08:29
play
08:29
devil's
08:29
advocate,
08:30
a
08:30
brown
08:31
of
08:31
London
08:31
was
08:32
actually
08:32
one
08:32
of
08:32
the
08:32
people
08:32
who
08:33
set
08:33
it
08:33
on
08:34
Twitter.
08:35
Um,
08:35
we
08:35
all
08:36
remember,
08:37
you
08:37
know,
08:37
running
08:37
along
08:38
to
08:38
Google
08:38
RSS
08:39
reader
08:39
and
08:40
we've
08:40
done
08:40
many
08:41
other
08:41
Google
08:42
products
08:42
in
08:42
the
08:42
past
08:43
where
08:43
we've
08:44
been
08:44
all
08:44
excited
08:45
by
08:45
wave
08:45
being
08:46
one
08:46
of
08:46
them.
08:47
And
08:47
then
08:47
of
08:47
course
08:47
they
08:48
get
08:48
bored
08:48
because
08:48
it
08:48
doesn't
08:49
become
08:49
a
08:49
billion
08:49
dollar
08:50
business
08:50
and
08:50
they
08:50
just
08:51
kill
08:51
it
08:51
and
08:51
cut
08:52
it.
08:52
So
08:53
why
08:53
would
08:53
we
08:54
trust
08:54
Google
08:55
or
08:55
YouTube
08:55
that
08:56
they're
08:56
going
08:56
to
08:56
do
08:56
anything
08:56
useful
08:57
this
08:57
time?
08:58  James
Firstly,
08:59
Google
08:59
podcasts,
09:00
the
09:00
platform
09:01
isn't
09:01
going
09:01
away,
09:02
the
09:02
app
09:02
might,
09:03
but
09:03
the
09:03
platform
09:03
isn't
09:03
going
09:04
away.
09:04
So
09:04
Google
09:04
podcast
09:05
is
09:05
the
09:05
thing
09:05
that
09:06
gets
09:06
podcasts
09:06
into
09:06
Google
09:07
search,
09:07
which
09:08
is
09:08
the
09:08
number
09:08
one
09:08
search
09:08
engine.
09:09
And
09:09
you
09:09
want
09:09
to
09:09
be
09:10
in
09:10
there.
09:10
So
09:11
it's
09:11
good
09:11
that
09:11
they
09:11
carry
09:12
on
09:12
doing
09:12
that.
09:12
And
09:12
there's
09:13
no
09:13
signs
09:13
of
09:13
them
09:14
taking
09:14
that
09:14
away.
09:15
and
09:15
obviously
09:15
YouTube.
09:16
Appears
09:17
in
09:17
that,
09:17
in
09:17
that
09:18
search
09:18
as
09:18
well,
09:18
but
09:18
it's,
09:19
important
09:19
that
09:19
Google
09:20
podcasts
09:20
isn't
09:20
going
09:20
to
09:20
go
09:21
away.
09:21
It's
09:21
always
09:21
been
09:21
run
09:21
by
09:21
the
09:22
search
09:22
team
09:22
anyway.
09:22
On
09:23
the
09:23
other
09:23
side,
09:24
clearly
09:24
YouTube
09:24
is
09:25
not
09:25
going
09:25
away
09:25
either.
09:25
And
09:26
yes,
09:26
they've
09:26
had
09:27
a
09:27
couple
09:27
of
09:27
different,
09:28
integrations
09:29
in
09:29
terms
09:29
of
09:29
podcasting.
09:30
They
09:30
found
09:30
a
09:30
couple
09:30
of,
09:31
of
09:31
different
09:31
integrations
09:32
in
09:32
terms
09:32
of
09:33
music
09:33
services
09:33
as
09:34
well.
09:34
But
09:34
clearly
09:35
YouTube
09:35
is
09:35
where
09:35
they're
09:36
putting
09:36
their
09:36
media.
09:37
That's
09:37
the
09:37
fundamental
09:38
there.
09:39
So,
09:40
uh,
09:40
you
09:40
know,
09:41
I
09:41
can't
09:41
see
09:41
them
09:42
losing
09:42
interest
09:43
in
09:43
this,
09:43
in
09:43
the
09:43
next
09:44
couple
09:44
of
09:44
years,
09:44
particularly
09:45
if
09:45
it
09:45
owns
09:45
the
09:45
money,
09:46
which
09:46
none
09:46
of
09:46
their
09:46
previous
09:47
things
09:47
did.
09:47
I
09:47
mean,
09:47
Google
09:48
wave
09:48
never
09:48
owned
09:48
any
09:48
money.
09:49
Um,
09:50
you
09:50
know,
09:50
Google
09:51
reader
09:51
never
09:51
owned
09:51
any
09:51
money.
09:52
So
09:52
from
09:53
all
09:53
of
09:53
that
09:53
sort
09:53
of,
09:53
uh,
09:54
side,
09:54
I
09:54
think,
09:54
uh,
09:55
I
09:55
think
09:55
there's,
09:55
you
09:56
know,
09:56
obvious
09:57
benefits
09:57
here,
09:57
if
09:58
it
09:58
can
09:58
earn
09:58
some
09:59
cash
09:59
and
09:59
you
09:59
would
09:59
assume
10:00
that
10:00
it
10:00
probably.
10:01  Sam
One
10:01
red
10:02
bus
10:02
comes
10:02
along
10:02
and
10:03
they
10:03
all
10:03
come
10:03
along
10:03
at
10:03
the
10:03
same
10:04
time.
10:04
It
10:04
seems
10:04
so,
10:05
uh,
10:05
Spotify,
10:06
um,
10:07
according
10:07
to
10:07
our
10:08
friend
10:08
Christmas
10:08
scenar
10:09
and
10:09
from
10:09
the
10:09
images
10:10
we've
10:10
seen
10:11
is
10:11
working
10:11
on
10:11
a
10:11
brand
10:12
new
10:12
podcast
10:13
interface,
10:13
which
10:13
is
10:13
very
10:13
exciting.
10:15
They've
10:15
posted
10:15
a
10:15
screen
10:16
recording,
10:17
uh,
10:17
showing
10:18
a
10:18
Tik
10:19
TOK
10:19
style.
10:20
I
10:20
suppose
10:21
podcast
10:22
discovery
10:22
mechanism.
10:23
That's
10:23
the
10:23
best
10:23
way
10:23
I
10:24
can
10:24
describe
10:24
it.
10:25
It's
10:25
audio
10:26
grams
10:26
or
10:27
trailers
10:28
of
10:29
podcasts
10:29
that
10:29
you
10:29
can
10:29
listen
10:30
to.
10:30
And
10:31
as
10:31
you
10:31
flick
10:31
through,
10:32
you
10:32
get
10:32
that
10:32
little
10:32
snippet
10:33
and
10:34
then
10:34
suddenly
10:35
if
10:35
you
10:35
want
10:35
to,
10:35
I
10:35
guess
10:36
you
10:36
add
10:36
it
10:36
to
10:36
your
10:37
episode
10:38
list
10:38
so
10:38
you
10:38
can
10:39
create
10:39
a
10:39
playlist
10:40
of
10:41
podcasts
10:41
you
10:41
want
10:41
to
10:41
play
10:42
later.
10:43  James
Yeah,
10:43
it
10:43
looks
10:43
very
10:44
exciting.
10:44
It's
10:45
got
10:45
a
10:45
new
10:45
podcasts
10:46
tab
10:46
at
10:47
the
10:47
bottom
10:48
with
10:48
an
10:48
image
10:48
that
10:48
looks
10:48
almost
10:49
like
10:49
the
10:49
apple
10:49
podcast
10:50
logo,
10:50
but
10:50
not
10:50
quite.
10:51
And
10:52
it
10:52
has,
10:53
live
10:53
captions
10:54
and
10:54
those
10:54
are
10:54
automatic
10:55
by
10:55
the
10:55
way.
10:56
And
10:56
we
10:56
know
10:56
that
10:56
they're
10:56
automatic
10:57
because
10:57
some
10:57
of
10:57
them
10:58
have
10:58
been
10:58
spotted
10:58
and
10:58
they've
10:58
been
10:59
useless.
10:59
So
11:00
it's
11:01
been
11:01
quite
11:01
fun
11:01
to
11:02
see,
11:02
um,
11:04
Funky
11:04
vertical
11:05
scrolling,
11:06
all
11:06
of
11:06
that.
11:07
Potentially
11:07
came
11:08
from
11:08
pods,
11:08
which
11:09
was
11:09
a
11:09
podcast
11:09
discovery
11:10
app,
11:10
which
11:10
it
11:10
bought
11:12
for
11:12
$50
11:12
million,
11:13
$50
11:14
million,
11:15
uh,
11:15
last
11:16
year.
11:16
So
11:16
you
11:16
had
11:17
a
11:17
quick
11:17
chat
11:17
with
11:17
Chris.
11:18
Um,
11:19  Sam
Yeah,
11:19
Chris,
11:20
Chris
11:20
is
11:20
clearly
11:21
using
11:22
something
11:22
called
11:22
test
11:23
flight,
11:23
which
11:23
is
11:23
Spotify
11:24
is
11:25
a
11:25
B2
11:25
channel,
11:26
so
11:26
he's
11:27
seen
11:27
it.
11:27
And
11:27
yeah,
11:28
I
11:28
thought
11:28
I'd
11:28
catch
11:28
up
11:28
with
11:29
Chris
11:29
only
11:29
to
11:30
talk
11:30
about,
11:30
uh,
11:31
not
11:31
only
11:31
to
11:31
talk
11:32
about
11:32
Spotify,
11:33
but
11:34
also
11:34
Twitter's,
11:35
uh,
11:35
move
11:36
into
11:36
podcasting
11:37
as
11:37
well.
11:37  Chris Messina
Spell
11:38
of
11:38
ice
11:38
seems
11:38
to
11:39
really
11:39
be
11:39
getting
11:40
their
11:40
game
11:40
together
11:41
and
11:41
guarding
11:41
podcasting.
11:42
Couple
11:42
of
11:42
things
11:43
that
11:43
you've
11:43
spotted,
11:44
let's
11:44
start
11:44
off
11:45
with.
11:45
What's
11:45
the
11:45
first
11:45
few
11:46
things
11:46
you've
11:46
noticed
11:46
about
11:47
Spotify.
11:47
The
11:47
big
11:48
one
11:48
really
11:48
is
11:49
this
11:49
new
11:49
Tech-Talk
11:50
style
11:50
feed,
11:50
where
11:51
it
11:51
seems
11:51
that
11:51
they've
11:52
integrated
11:53
their
11:53
pods
11:53
acquisition.
11:54
I
11:54
think
11:54
the
11:54
premise
11:55
of
11:55
pods
11:55
was
11:56
to
11:56
create
11:56
a
11:56
more
11:57
visual.
11:58
In
11:59
a
11:59
streaming
11:59
style
12:00
approach
12:00
to
12:01
discovering
12:01
new
12:02
podcast
12:02
episodes.
12:03
That
12:03
might
12:03
be
12:03
interesting.
12:04
And
12:04
I
12:04
think
12:04
they
12:04
use
12:04
a
12:04
number
12:05
of
12:05
different
12:05
techniques
12:06
to
12:06
surface
12:06
content
12:07
from
12:07
the
12:07
podcast
12:08
episodes
12:08
individually,
12:09
namely
12:10
they
12:11
offer
12:11
a
12:12
sort
12:12
of
12:12
a
12:12
mini
12:12
transcript.
12:13
They
12:14
seem
12:14
to
12:14
find
12:15
maybe
12:15
interesting
12:15
parts
12:16
of
12:16
the
12:16
podcast
12:17
to
12:17
draw
12:17
you
12:17
in
12:17
almost
12:18
like
12:18
a
12:18
mini
12:18
automatic
12:19
trailer
12:19
for
12:19
each
12:20
episode.
12:22
You
12:22
can
12:22
just
12:22
swipe
12:23
continuously
12:23
up
12:23
and
12:23
down
12:24
and
12:24
as
12:25
actually
12:25
the
12:25
thing
12:25
that
12:25
was
12:25
most
12:26
interesting
12:26
to
12:26
me
12:26
about
12:26
it
12:27
was
12:27
of
12:27
course,
12:28
two
12:28
things.
12:29
There's
12:29
now
12:29
a
12:29
podcasts
12:30
button
12:30
in
12:30
the
12:30
tab
12:31
bar.
12:31
So
12:32
that's
12:32
significant
12:33
considering
12:33
how
12:34
I
12:34
would
12:34
say
12:34
spelt
12:35
the
12:35
Spotify
12:36
experience
12:36
has
12:36
been
12:36
for
12:36
years.
12:37
It's
12:37
very
12:37
hard
12:37
to
12:37
get
12:37
anything
12:38
new
12:38
in
12:38
there.
12:38
It's
12:38
mostly
12:39
home
12:39
search
12:39
and
12:39
library.
12:40
And
12:40
in
12:40
addition,
12:41
each
12:41
episode
12:42
that
12:42
has
12:42
a
12:42
little
12:43
preview
12:43
card
12:44
has
12:44
an
12:44
add
12:45
to
12:45
your
12:45
episode.
12:46
A
12:46
button.
12:47
And
12:47
so
12:47
that's
12:47
the
12:47
conventional
12:48
way
12:48
that
12:48
you
12:48
essentially
12:49
say,
12:49
Hey,
12:49
I
12:49
want
12:49
to
12:49
listen
12:50
to
12:50
this,
12:50
put
12:50
this
12:50
on
12:50
my
12:50
queue.
12:51
It's
12:52
coming
12:52
up
12:52
next.
12:52
So
12:53
I
12:53
got
12:53
to
12:53
imagine
12:54
that
12:54
the
12:54
whole
12:54
idea
12:54
here
12:55
is
12:55
to
12:55
surface
12:55
podcasts,
12:56
to
12:56
increase
12:56
discovery.
12:57
What
12:58
I
12:58
imagine
12:58
is
12:58
that
12:59
what
12:59
Spotify
12:59
is
12:59
seeing
12:59
is
13:00
that
13:00
people
13:00
may
13:00
be
13:01
subscribed
13:01
to
13:01
two
13:01
or
13:01
three
13:02
shows
13:02
that
13:02
they
13:02
really
13:02
like
13:02
on
13:03
a
13:03
regular
13:03
basis.
13:03
In
13:04
my
13:04
case,
13:04
it's
13:04
more
13:04
than
13:04
30
13:04
or
13:04
40,
13:05
but
13:05
obviously
13:05
I
13:05
don't
13:06
list
13:06
all
13:06
of
13:06
them.
13:07
And
13:07
this
13:07
is
13:07
a
13:07
way
13:07
of
13:07
sampling
13:08
a
13:08
lot
13:09
and
13:09
finding
13:10
stuff
13:10
that
13:10
you
13:10
might
13:10
actually
13:10
want
13:11
to
13:11
listen
13:11
to.
13:11
That
13:11
goes
13:11
a
13:11
little
13:11
bit
13:12
outside
13:12
of
13:12
your
13:12
range
13:12
because.
13:13
It
13:13
doesn't
13:14
show
13:14
you
13:14
episodes
13:15
just