The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 32: Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve
Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.
My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives.
Timestamps
00:00:00: Introduction
00:01:38: Tanisha's and Luke's collectives
00:04:02: Luke's three steps
00:07:49: Tanisha's MO
00:10:37: Clients' benefits from employing a collective
00:13:31: Downsides to collectives
00:17:17: Collective success stories
00:22:42: How to appoint a collective
00:27:24: Be prepared to receive honest feedback
00:35:39: Final thoughts
Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done. Check out episode 1 here - group/online programmes and episode 2 here - consultants/independents.
Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news
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Resources
Abbas Marketing
Comms Crits
LDN Collective
Concept Culture
Neve.agency
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