The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs
Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.
Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address.
Key Takeaways
- The importance of personal brand and how that can help companies and build trust
- The role of smart cities and digital infrastructure in a post covid world
- Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.
As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.
Resources
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing
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