The Creative Penn Podcast For Writers

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

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Tiny Business, Big Money With Elaine Pofeldt



How can you make more money without growing the size of your business? What systems and mindset do you need to focus on in order to leverage your limited time? Elaine Pofeldt talks about Tiny Business, Big Money in this interview.



In the intro, Google Play Books opens up their AI narration for audiobooks; thoughts on Twitter and Elon Musk [PR Newswire], and Imaginable: How to see the future coming and be ready for anything, by Jane McGonigal.



Plus, limited time: Writing Craft and Business ebook and course bundle [Storybundle.com/writing]; and Self Publishing 101 by Mark Dawson course (affiliate link).







Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn







Elaine Pofeldt is an independent journalist specializing in small business and entrepreneurship, as well as an author, editor, and ghostwriter. Elaine was previously on the show in 2020 talking about her previous book The Million-Dollar, One-Person Business. Today we're talking about her latest book Tiny Business, Big Money, Strategies for Creating a High-Revenue Microbusiness.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.



Show Notes



* The definition of a microbusiness, and how that applies to solopreneurs* How successful microbusinesses survived the pandemic by diversifying* Why we need to separate the ‘writer' from the ‘business owner' and work out what's really important* Tools and strategies of successful microbusinesses* The importance of long-term thinking and building relationships* Breaking through the ‘low price' barrier to sell higher value products* What works for marketing non-fiction books?



You can find Elaine Pofeldt at TinyBusinessBigMoney.com and on Twitter @ElainePofeldt



Transcript of Interview with Elaine Pofeldt



Jo: Elaine Pofeldt is an independent journalist specializing in small business and entrepreneurship, as well as an author, editor, and ghostwriter. Elaine was previously on the show in 2020 talking about her previous book The Million-Dollar, One-Person Business.


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 May 2, 2022  1h2m