If you had the chance to speak with the former CMO of Salesforce about the future of Marketing what would you ask them? I had the chance to do just that on this episode of the Actionable Futurist Podcast, speaking with Stephanie Bushcemi who is currently the CMO of Confluent.
She was previously EVP and CMO of Salesforce and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions.
We recorded the episode live at the Kafka Summit in London and spoke about a range of topics related to Confluent, and the platform Kafka that came out of LinkedIn, as well as hearing her thoughts on where marketing and events are headed in 2022 and beyond.
Stephanie is a strong advocate for real-time data, especially when it comes to marketing campaigns.
She was previously EVP and CMO of Salesforce, and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions.
Prior to SAP, Stephanie was at Hyperion, acquired by Oracle, where she spent nearly a decade, in various marketing leadership positions building the performance management category and Hyperion's presence within.
An example used at the Kafka summit we were both attending was:
“When you cross the road you prefer to use real-time data to make a decision that the road is clear or would you use data that is 5 minutes old?”
We discussed a broad range of topics including:
Resources mentioned in the show
Educated by Tara Westover
More on Stephanie
Stephanie on LinkedIn
Confluence website
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