The Actionable Futurist® Podcast

The Actionable Futurist® Podcast is a show all about the near-term future with actionable advice from a range of global experts.Your host is leading Futurist and AI Expert Andrew Grill, a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success.Known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as Vodafone, Adobe, DHL, Nike, Nestle, Bupa, Wella, Mars, Sanofi, Dell Technologies, and the NHS.His upcoming book “Digitally Curious” set for a 2024 release by Wiley, delves into how technology intertwines with society’s fabric and provides actionable advice for any audience across a broad range of topics.A former Global Managing Partner at IBM, five times TEDx speaker, and someone who has performed more than 550 times on the world stage he is no stranger to providing strategic advice to senior leaders across multiple industries.Andrew’s unique blend of an engineering background, digital advocacy, and thought leadership positions him as a pivotal figure in shaping the future of technology...

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episode 13: S4 Episode 13: Stephanie Buscemi from Confluent on the future of real-time data and marketing

[transcript]


If you had the chance to speak with the former CMO of Salesforce about the future of Marketing what would you ask them? I had the chance to do just that on this episode of the Actionable Futurist Podcast, speaking with Stephanie Bushcemi who is currently the CMO of Confluent.

She was previously EVP and CMO of Salesforce and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions.

We recorded the episode live at the Kafka Summit in London and spoke about a range of topics related to Confluent, and the platform Kafka that came out of LinkedIn, as well as hearing her thoughts on where marketing and events are headed in 2022 and beyond.

Stephanie is a strong advocate for real-time data, especially when it comes to marketing campaigns.

She was previously EVP and CMO of Salesforce, and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions.

Prior to SAP, Stephanie was at Hyperion, acquired by Oracle, where she spent nearly a decade, in various marketing leadership positions building the performance management category and Hyperion's presence within.

An example used at the Kafka summit we were both attending was:

“When you cross the road you prefer to use real-time data to make a decision that the road is clear or would you use data that is 5 minutes old?”

We discussed a broad range of topics including:

  • How Confluent came out of LinkedIn
  • The birth of Project Kafka
  • The need for real-time streaming data
  • The role of Confluent
  • Data in Motion is the future
  • Why Stephanie became a Marketer
  • Stephanie's experience as Salesforce CMO
  • Why Stephanie moved from Salesforce to Confluent
  • The similarities between Confluent and Salesforce as category creators
  • Working on the Confluent IPO
  • Tips for writing an IPO S1
  • Advice for companies considering an IPO
  • Does going public change how you go to market?
  • The importance of open data
  • How do you build a business on free, open-source software?
  • Adapting to marketing in a post-pandemic world
  • The need for marketers to be more data-savvy
  • Getting out of the 4 walls of marketing
  • What "customer 360" really is
  • The value of communities
  • The importance of influencers and advocacy in B2B marketing
  • What the future of marketing looks like
  • The likely mix between virtual and in-person selling
  • Lessons learned as a Manager during the pandemic
  • Three actionable tips for marketing in 2022 and beyond

Resources mentioned in the show
Educated by Tara Westover

More on Stephanie
Stephanie on LinkedIn
Confluence  website


Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com

Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Andrew's upcoming book


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 June 12, 2022  40m