The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 35: Ep 35: Communicating Engineers, Chris Moore, Price & Myers
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of.
In this episode, we look
- The importance of brand, tone of voice and writing
- How to help a firm with over 40 years of history be cool and brave
- And the challenge that engineers face when it comes to communications and communicating in general
Timestamps
00:05: Introduction
01:46: Chris's background
06:50: Starting at Price & Myers
07:25: Lack of face-to-face during lockdown
09:17: The Price & Myers website and how it is portrayed
13:47: Engineers vs architects when it comes to communication
16:26: Price & Myers' approach to marketing
19:09: The PANDA tool
24:59: Becoming more inclusive and diverse
31:04: Encouraging children into engineering
34:43: Remote studio setup
39:22: Advice for those in the business, including business leaders
46:29: Final thoughts
Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news
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Resources
The Abbas Marketing website
Price and Myers Website
PANDA
Build UP
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