Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the social media management tool.
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episode 4: How To Drive ROI with Customer Advocacy
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.
Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it.
That sounds like a terrific revenue opportunity for marketing agencies.
What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients?
That’s exactly what Christina Garnett is going to talk to us about.
Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue.
Agency Accelerated host Stephanie Liu will ask Christina:
✴️ What does customer advocacy mean today
✴️ Why customer delight is important
✴️ How to prove ROI with customer advocacy
Think of it as your fun – and free! – consultation for your agency.
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