Join hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
http://jasonandscot.com
EP035 - E-Commerce Deadly Sins
EP035 - E-Commerce Deadly Sins
A list of the 15 common mistakes we see in digital commerce:
- Requiring the user to create an account to checkout (See $300M button, now known to be Best Buy)
- Spending too much on Adwords vs PLA's
- Not offering Free shipping
- Not having a fully developed channel strategy
- Not telling the shopper “when they will get it”
- Overfocus on customer acquisition, not enough on retention
- Not having a prominent Search box
- Over emphasis on mobile app vs mobile website
- Lack of social proof (rating & reviews, question & answer, user generated content
- Omni-channel failures (not having accurate inventory)
- Poor product photography
- Too much checkout friction (too many fields, leaving header/footer on)
- Pricing surprises in the checkout
- Prominent Promo field in the checkout (See: Promo field is costing Sears $16M/mo)
- Poor Pageload Speed (too many 3rd party tags, especially on mobile)
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Episode 35 of the Jason & Scot show was recorded on Wednesday, July 6th, 2016.
http://retailgeek.com/podcast
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.