The Jason & Scot Show - E-Commerce And Retail News

Join hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

http://jasonandscot.com

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EP029 - Ferrara Candy, Amanda Greenberg Sr. Director, eCommerce


EP029 - Interview with Amanda Greenberg of Ferrara Candy

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Amanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind.

Topics discussed included:

  • Brand Lifecycle
  • Channel conflict
  • Pricing strategy / Map pricing
  • Amazon 
  • Digital Impulse Purchases
  • The future

Episode 29 of the Jason & Scot show was recorded on Thursday, May 26th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.


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 2016-05-30  49m