Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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Why Hank Green can’t quit YouTube for TikTok
Today I’m talking to Hank Green. Hank doesn’t need much introduction. In fact, he invited himself on Decoder to talk about YouTube's partner program, which shares ad revenue between YouTube and the people making videos. The split is 55/45 in favor of creators. But other platforms don't have this. There is no revenue share on Instagram. There is no revenue share on Twitter. There’s no revenue on Twitter at all, really. And importantly there is no revenue share on TikTok: instead there’s something called a creator fund, which shares fixed pool of money, about a billion dollars, among all the creators on the platform. That means as more and more creators join TikTok, everyone gets paid. You might understand this concept as: basic division.
This episode is long, and it’s weedsy. Honestly, it’s pretty deep in our feelings about participating in the internet culture economy, and the relationship between huge platform companies and the communities that build on them. But it’s a good one, and it’s not really something any of us talk about enough.
Links:
Vlogbrothers
Decoder interview with YouTube Chief Product Officer Neal Mohan
Viacom Has Officially Acquired VidCon, A Global Online Video Convention Series
Patreon Acquires Subbable, Aligning the YouTube Stars
The Verge EMAILS t-shirt
Crash Course
SciShow
Eons
The medium is the message
The Kardashians hate the new Instagram
Hank Green: So… TikTok Sucks
Waveform: The MKBHD Podcast, “TikTok vs YouTube with Hank Green”
Decoder: The videos that don’t work on YouTube and the future of the creator business with Nebula CEO Dave Wiskus
Awesome Socks Club
Awesome Coffee Club
Transcript:
https://www.theverge.com/e/23051537
Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network.
Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan.
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