The Create Unknown

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email   We wanna make the podcast even better, help us learn how we can:  Privacy Policy:


Rusty Cage’s Backyard “Lemonade Stand”

Rusty Cage is a comic book artist, musician, YouTuber, and now… controversial carpenter. We discuss his ongoing series documenting the building of a backyard “lemonade stand” that would make Marie Antoinette shiver.

Kevin throws out several concepts he’s been mulling over in recent weeks including the Mr. Beastification of YouTube, the death of the full-time creator at the hands of TikTok, and the advancement of nuclear-level clickbait swallowing all the views. 

But ultimately, both Kevin and Rusty agree on the need to touch grass. Really touch it. And to stop being cows trapped in the barn all winter. 

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Hosts: Kevin Lieber and Matt Tabor 

Produced and Edited by Ben Webster ? 

"Created in the Unknown" theme by Basswaite:  

Theme by Mega Drive ?  

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 


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 2022-08-11  1h57m