Hugh Hefner and BHugh Hefner and Bob Guccione come to the industry from very different families. Hefner from a stern, Puritan upbringing that left him frustrated and yearning for affection. Guccione from a large, loving Italian-American clan.
Hefner wants to be somebody, and he sees an opening in the field for a lifestyle magazine combining intelligent writing on pop culture and social issues with photos of sexy women. Playboy is revolutionary. It takes off, big time.
Guccione, meanwhile, moves to Europe in his twenties to pursue a fine art career, and ends up in London selling dirty pictures. But he’s a hustler. Taking a cue from Playboy, he creates Penthouse. It’s darker, racier and it works. He’s got Playboy in his sights. The war is brewing.ob GucHugh Hefner and Bob Guccione come to the industry from very different families. Hefner from a stern, Puritan upbringing that left him frustrated and yearning for affection. Guccione from a large, loving Italian-American clan.
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