Expert To Authority With Simone Vincenzi

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/,

I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.

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Today I have the pleasure to Interview Sam Knowles

Sam Knowles is the Founder & MD of data storytelling consultancy Insight Agents. He’s also the company’s self-styled Chief Data Storyteller. He has spent more than 30 years helping businesses, charities, and third-sector bodies to use data smarter – in the questions they ask, in the insights they surface and articulate, and in the stories they tell using these insights. His purpose is to help all sorts of organisations sound like people and talk that rarest of dialects: ‘Human’. He divides his time between consultancy and writing, training and speaking.

Originally a classicist, Sam holds a doctorate in psychology, the source of his understanding of human motivation and behaviour, as well as his passion for telling data-driven, insight-rich stories. He is a Fellow of both the Royal Society of Arts and the Professional Speaking Association, and a member of the Market Research Society and Public Relations & Communications Association. A sought-after speaker, coach, and podcaster, Sam is the co-founder and co-host of the Small Data Forum. The podcast takes a sideways and light-hearted look at the uses and abuses of data big and small in business, politics, and public life. He – and his fellow podcasters – are no fans of Facebook.

In this episode, we talk about:

• The six Universal Principles of asking smarter questions
• How the professionals – from scientists to lawyers, Zen Buddhists to sales people, hostage negotiators to GPs – use questions to succeed.
• The best questions in the world to ask

Connect with Sam Knowles

Website: https://www.AskSmarterQs.com

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