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episode 217: The Business of Movement with Gray Cook | Functional Movement Systems
On today’s episode, I speak with Gray Cook, MSPT, OCS, CSCS. Gray Cook is a physical therapist, orthopedic certified specialist, and certified strength and conditioning specialist. His developments in movement pattern screening and assessment are at the forefront of fitness, conditioning, injury prevention and rehabilitation. Distinguished among manual therapists for his degree of precision, accuracy and consistency in considering movement as a behavior, mapping and deconstructing movement patterns and rebuilding movement following natural developmental paths. Cook is the co-founder of Functional Movement Systems and author of Athletic Body in Balance and Movement.
Gray talks about his interest in the art of coaching and his realization that coaching only worked when the athlete wasn’t injured. This whole idea led him to founding Functional Movement Systems
I am so excited to share this interview with you. You don’t want to miss it!
We talk about:
-Gray’s “ah ha” moment
-solving longterm problems
-being a leader and not a follower
-going to the bottleneck
-fundamental movement patterns
-the importance of the initial exam
-changing the narrative around functional movement and physical therapy
-The Business of Movement book
-maximizing value for patients
TIME STAMPS:
1:00 Intro
6:15 changing behaviors
9:30 changing societal perception of what injury and pain is
12:00 finding the minimum effective dose
25:05 making physical therapy the first stop instead of an MRI
34:50 using screens to grow your business
40:20 pivotal moments in business
45:40 new concepts and where they come from
56:10 pull your team close
61:20 finding Gray online
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Connect with Gray:
Website: https://functionalmovement.com
Movement Podcast: https://www.movementpod.com/
Instagram: https://www.instagram.com/functionalmvmt/
Buy the book: https://www.amazon.com/Business-Movement-Principles-Patterns-Productivity/dp/B0B9T7RHKR/ref=sr_1_1?keywords=the+business+of+movement+by+gray+cook&qid=1665675492&qu=eyJxc2MiOiIwLjc0IiwicXNhIjoiMC42MCIsInFzcCI6IjAuNzgifQ%3D%3D&sprefix=the+business+of+mo%2Caps%2C106&sr=8-1