Float Podcast

Welcome to The Float Podcast, An Entrepreneurial Journey. Your host is Nick Janicki; Once a wide eyed hippie with purple dreadlocks and now the founder of the True REST Float Spa, the fastest growing floating franchisor in the world and CEO of Float Pod Technologies, the industry leader in Float Pods. Follow Nick along in his Entrepreneurial Journey with what will become the net Billion dollar industry to enter the Health and Wellness sector. Nick will connect with world-class athletes, actors, musicians, doctors, industry experts, and explore the mindsets of powerful entrepreneurs.

http://www.FloatPodcast.com

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Episode 12: Trademarks- Perception is not reality


Nick talks about trademarks for Float Pod technologies. He discusses in detail how they work and why he trademarked the term float pod. He also discusses strategies of using a descriptive term for a product and the pitfalls of making a term synonymous with a product category. Nick also discusses evaluating what the market will be in 3 to 5 years, rather than where it was or where it is now.


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 2016-05-25  n/a