Weekly podcast with cohosts Kara Kharmah of Simon Says Booking & Publicity and Erwin Schemankewitz of Ever Upward Entertainment. Discussions about music marketing and the music industry. Interviews with musicians and industry professionals for a boots on the ground perspective. This week's Kara and Erwin discuss the importance of branding your band and creating an effective band bio. Visit www.engageyourfanbase.com for more tips on demystifying music marketing!