Weekly podcast with cohosts Kara Kharmah of Simon Says Booking & Publicity and Erwin Schemankewitz of Ever Upward Entertainment. Discussions about music marketing and the music industry. Interviews with musicians and industry professionals for a boots on the ground perspective. This week's guest: Carly Shields of Jet Trails Media and Sarah Bourque of ShowtheShow.com. The conversation centers around music publicity from the writer's and the publicist's points of view. Visit www.engageyourfanbase.com for more tips on demystifying music marketing!