The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 42: Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee
Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector.
My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists.
In this episode, we talk about:
- Why data and research should be the foundation of your marketing
- Why we all need to get better at listening to young people and acting on that information
- Why firms need a proper budget for research
- The differences between B2C and B2B marketing
- The missing layer of leadership in marketing teams and what can be done to fill it
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show don’t forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas Marketing website
The Property Marketing Strategists website
The Property Marketing Lounge podcast
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