Hitting the six-figure mark requires in-depth research, constant marketing refinement, and endless product improvement. But one vital element must never be neglected in all of these: building a strong target audience. This is where Brian Kurtz found success when running the publishing company Boardroom Reports. Joining Mitch Russo, he explains how they earned billions by keeping a consistent audience list and nurturing powerful connections with each one. Brian also shares valuable secrets behind his success, from changing the 40-40-20 marketing rule into 41-39-20, his incredible concept of RFM, to his unparalleled philosophy of over-delivering.
Brian's Book: Overdeliverbook.com
Free Interview with Perry Marshall: BrianKurtz.net
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