All Things Video

Jonatan de Boer is the Managing Director of Dutch MCN Onlane. Jonatan is a serial entrepreneur who joined Mediakraft as Country Manager for the Netherlands in early 2013. Jonatan grew the Mediakraft Netherlands network to more than 160 creators until its acquisition by Dutch television producer Media Lane in April 2016 and subsequent rebranding as Onlane. In this episode, Jonatan explains key differences between American and European MCNs, namely investment, audience size, and global vs. local focus. He shares how he stays ahead of competitors at home and abroad and details his plans for expansion to Belgium and other Dutch speaking territories. Finally, we predict the rise of international MCN superpowers and the increasing control of Internet Service Providers in the new media economy. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Mediakix, the leading influencer marketing agency, which connects the world’s top brands with engaged audiences through social media influencers. Their campaigns drive brand awareness, audience engagement, and product sales for brands like Nordstrom, Blue Apron, David Yurman, Hallmark, and more. Visit www.mediakix.com to get started with your influencer campaign today.