All Things Video

Kelly Day is the Chief Digital Officer at next-generation studio and teen content powerhouse AwesomenessTV. Kelly has held marketing and consulting roles at Fortune 500 companies, led e-commerce growth at AOL and Discovery, and built several successful brands in the digital video space. From 2012 to 2013, she led Blip through a turnaround and eventual sale to Maker Studios, before joining the leadership team at AwesomenessTV. In this episode, we dive into Kelly’s role building the AwesomenessTV brand, leading the company’s international expansion, and brokering distribution partnerships with SVOD and OTT platforms. We also discuss AwesomenessTV’s hub channel approach in comparison with other MCN and next-gen publisher business models, and we debate why brands rushed to social networking sites like Facebook and Twitter but initially struggled to understand and invest in YouTube. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no more headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator. So whatever your music needs, www.epidemicsound.com has got you covered!