In the heart of Northern Michigan, hidden in a dense cedar forest in the small town of Mesick, lies a little-known body of water called Oatly Lake. In mid-2021, a Swedish dairy alternative company that goes by the same name—Oatly—stumbled upon this body of water while mindlessly browsing the internet. For reasons that are still unclear, they sent a team to Mesick in search for answers: Who owned this lake? Was there a connection to oatmilk? Could it yield headlines in all the reputable industry trades? They did in fact find answers, and a whole lot more…
https://www.oatly.com/
episode 1: Episode 1: The Deep Waters of Oatly Lake
In Episode 1 of Oatly Lake, which is in fact the only episode of Oatly Lake, podcast producer Schuyler Swenson revists the moment a Swedish-based oat drink company discovered the lake in Michigan that shares its name. Schuyler then takes listeners on a journey into the American Midwest, to the town of Mesick, to try to find answers to the burning questions this discovery raises.
Eigentlich eine 20 Minuten lange Werbung für Oatly-Produkte, aber eben auch eine großartige Parodie auf US-Storytelling-Podcasts. Falls jemand eine Schablone für sowas braucht: Hier ist sie.
curated by Schaarsen in Jörn Schaars feine Hörempfehlungen | January 19, 2023