This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 40: The Art of Social Selling featuring Steve Watt
As an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it’s all about individuality and connection. Steve’s work as the Director of Market Insights at Seismic is focused on these new tactics, both on and off LinkedIn, as he encourages others to lean into their human voice. If you’ve been wondering how to get started on LinkedIn, this episode is full of advice from Steve on the different ways to utilize the platform and how to find your voice.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-art-of-social-selling/
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Episode Chapters:
(00:00) Introduction - Steve Watt
(00:56) LinkedIn: Better For Farming Rather Than Hunting
(03:08) Old LinkedIn vs. New LinkedIn
(04:53) Business In A Personal Way
(10:25) Empower Employees to Be On LinkedIn
(17:21) Pathway to Results on LinkedIn
(22:00) Generosity Is Best On LinkedIn (And in Real Life)
(26:05) Reciprocity on LinkedIn Is Key
(34:27) Steve Watt in the Spring of His Career
(36:58) If you weren't in social sales, what would you be doing?
(37:42) Advice For Younger Steve Watt - Speak Up and Be Confident