This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 39: Adding Value with Podcasting Featuring Rich Cardona
Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener’s promise.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/adding-value-with-podcasting/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Episode Chapters:
(00:00) Introduction - Rich Cardona
(02:17) Rich Cardona - Discovering Podcasting, Starting A Business
(06:30) Hard Times in Entrepreneurship - Keep on Serving
(08:39) Landing Huge Guests On Your Podcast
(14:39) The Listener's Promise
(18:49) Biggest Challenge In Podcasts - Is Your Show Recommendable?
(26:09) Rich Asks Steve - What Has Helped You Persevere with Brand Story?
(28:39) Simple Promotion Tips for Podcasting
(35:17) Common Goals in Podcasting
(41:34) What Surprised Rich about Entrepreneurship
(48:24) Rich's Season of Life - Addition Through Subtraction
(51:14) Rich's Advice For His Younger Self - Never Settle