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episode 1474: New tool makes YouTube podcasting easier


Visit https://podnews.net/update/adori-youtube for all the links, and to get our newsletter.

  • Exclusive: Adori is looking for podcasters to use the company's new tools to publish, share and grow their podcast on YouTube. The first 100 eligible podcasters get free access to AI-powered tools to upload and enhance their show on YouTube, and some bespoke support. There are demo videos and more details on their website.
  • TikTok is quietly testing a podcast feature, says Business Insider. However: the feature might be called "Podcasts", but it just allows users to continue to listen to a TikTok video's audio while the app is in the background.

    • Opinion: We hope they don't confuse their audience by calling the feature "podcasts". Background playback is what YouTube Music calls it.
  • Jordan Harbinger has added an AI-powered search function to his show's website (top-right, marked "AI"). It's particularly useful for queries like "what was the better help promo code?" - neatly, the URLs are linked, too.

Classifieds - your job or ad here

Freelance Audio Engineer — Credits for major series. Specialist in remote production and post-production for podcasts and audio-on-demand. Consult. Sound design. Edit. Mix. Assist with any aspect of your production workflow.

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  • Children's radio station and podcast network Fun Kids has launched a 33-title podcast subscription service. It works in both Apple Podcasts and other platforms including Spotify and Google Podcasts.
  • Audioboom has announced a set of new content partnerships, including The Tim Dillon Show (ex Megaphone), Myths and Legends (ex Omny Studio), The Minds of Madness (ex ART19), The Nateland Podcast (ex Omny Studio) and Celebrity Memoir Book Club (ex Buzzsprout).
  • A conference at the University of Sharjah in the UAE shared data about podcast listening in Arab countries and other areas. The number of podcasts from the middle east has increased rapidly; there are already 5.1 million listeners to podcasts in Saudi Arabia (14% of the population). Radio, too, is making a resurgence.
  • Amazon has begun cutting a potential 18,000 jobs. CNBC has shared internal memos; departments affected are "People Experience & Technology" (HR, tech support) and "Worldwide Amazon Stores" (a division formally known as Consumer). It's unclear how this might impact their podcasting operations.
  • Captivate is the latest podcast hosting company to remove email addresses by default from its RSS feeds. It'll help cut down on spam and enhance privacy.
  • Blubrry has launched Media Mastering by Auphonic as a tool for their publishers. The integration allows quick and easy audio post production, ensuring it's the right volume level and includes noise reduction. It's free for all customers for the next thirty days.
  • Our Editor tweeted a question about whether the Apple Podcasts Connect "Remember me" option actually worked for anyone. After a number of responses, 90% of whom said it doesn't work for them either, today we notice the option has disappeared from Apple Podcasts entirely. ???? (Hmm. With this new power, let's try this…)
Tips and Tricks
  • Business Daily Africa writes about Keeping it real and other rules for producing golden content, interviewing a number of Kenyan podcasters.
Podcast News
  • From editaudio: Lost Voices: An Untold Story of the South Asian Diaspora A four-part interview series hosted by journalist Alisha Sawhney that explores how South Asians in Canada collect, preserve and reconstruct family and community histories.
  • In German, Teurer Wohnen - "expensive living" - is new from detektor·fm and radioeins from rbb, and could be the first cooperation between a private radio station and a public broadcaster in the country. It's an ambitious storytelling podcast about the housing market in Berlin, which is rapidly spiralling ever higher in cost - and is, perhaps, being helped by government rules and overseas companies.
  • Need a new show to listen to? New Podcast Trailers is available in your favourite RSS podcast app, and contains trailers from lots of new shows.
Podcast ads in the wild

Spotted in a supermarket in Brisbane, Australia. It's really quite hard to read the title; and even once you do decipher it, you'll not find it in your favourite podcast app: it's a "shows with music" podcast which is exclusive to Spotify. A learning experience: if you're into the music, though, enjoy!

Gold supporters: Buzzsprout, Mowpod, Mamamia, Resonate Recordings, Simplecast, audioBoom, SALT, Paramount, Cohost, Podvine, Riverside.fm, Jar Audio, Spreaker, Podchaser, Awesound, Luminary, LWC Studios, Evergreen Podcasts, Podmetrics, Engle, Knit, We Edit Podcasts, Disctopia, Podbean, One of One Productions Podcast S, TED Audio Collective, Podpage websites, ElasticPod, Acast, ART19, Knucklehead Media Group, The Roost, Megaphone, Adonde Media, Focusrite

Silver supporters: Storic Media, Veritonic, Storyboard, Osiris Media, Capsho, Jonekiri, PodcastDb, Cloud10, The Podcast Haven, Gumball, Rococo Punch, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Podscribe, Bullhorn, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Glisten Media Podcast Production, Headliner, Maps.fm, Transistor, Notetracks, Podcastpage, SPI, Double Elvis Productions, Castos, matchmaker.fm, Hindenburg, Bababam, Blubrry, Lemonada Media, RockWater Industries, Pacific Content, 18sixty, NPR, Jam Street Media, Podcast Guests, Diversion Podcasts, Wondery, Podcast Taxi, Sonic Influencer Marketing, Castbox, Whooshkaa, Heartcast Media50, Cleanvoice, Podcast Ad Report, Oxford Road, Rephonic, Transmitter Media, Barevalue, Ossa Collective, The Podcast Engineer, Latina Podcasters Network, Optimal Living Daily, Zvook, Kast Media, StreamGuys, Rachel Corbett\s Podschool, Podcast Partnership, EverythingWithPodcasting, Ad Results Media, Hear.Here.Singapore, DAX, Content10x, Cleanfeed, She Podcasts, Podknife, Sonix, Stakhanov, Veritone One, Adopter Media, Lower Street, Revolver Podcasts, Podcast Movement, adswizz, Margarita Noriega, Podigy, School of Podcasting, Edison Research, Signal Hill Insights

Our personal supporters: Amy Woods, Jessica Alpert Silber, Armel, John, Mikel Ellcessor, Aaron Dowd, Gene Monterastelli, Neil Mody, David Lloyd, Matthieu Beauval, Matt Wade, Steven Goldstein, Andy Maher, Jason DeFillippo, Mirko Lagonegro, Gareth Evans, Kara Silverman, Dave Shaw, The Virtual Couch, Arion Potts, Liz Covart, Eric Hunley, Justin Jackson, Jack Rhysider, Bret Kinsella and Voicebot.ai, Karen Jackson, Josh Withers, Mike Rapin, CESLIE Armstrong, Oh God, What Now, Stabl, Søren Hugger Møller, Patrick K. Walsh, Tom Webster, Michael Dell, Ed Sullivan, Eric Nuzum, Lindsay Graham, Benjamin Masse, Brett Johnson, Eric John, Owen Grover, Helene Pawlitzki, Steve Stewart, Pete Morgan, Josh Muccio, ShEvo (Sheila Dee & Evo Terra), Jody Avirgan, Buzz Knight, Joe Stone, Mohammad Ali, Alicia Mackey Huber, James Atkinson, Erin Harper, Lewis, Stephanie Arakelian

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 January 19, 2023  4m