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• The number of new podcasts has dramatically dropped by 80% in two years, according to data reported this week. Except… as we explore today in a deep-dive article, that data point doesn't tell the whole story. In fact, podcasting is in a much better place once you understand what that number is really measuring.
• In Sounds Profitable, learn Tom Webster's three favourite data points from his research last year.
• Rephonic has launched a free tool to embed podcast reviews on your website. The tool pulls reviews from a number of platforms including Apple Podcasts, Castbox and Podchaser. Get started here (and enjoy the example).

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• Spotify has partnered with Pod Live Sport for the UK's first Sports Podcast Festival. It's on Feb 8-12 in London.
• Spotify's layoffs yesterday included some people at Podsights and Chartable, says The Verge. (We'd be happy to highlight those looking for new roles - editor@podnews.net).
• Auphonic has launched an AutoEQ feature in beta. There are some examples in their announcement post.
• Audio-editor-like-a-word-doc Trebble has added a number of new features, allowing you to download transcripts and correct mistakes in them.

• Podcast Marketing Strategies for 2023 from Podcastpage obviously starts with making a website (which - hey! - they can help with), but also talks about using podcast guests, socials, repurposing and getting the right name.

• From editaudio: editaudio: On The Road SXSW A traveling podcast sharing the thoughts, feelings, anecdotes and advice collected from the attendees who stopped by our mobile sound booth at the SXSW Creative Industries Expo.
• Bill Schultz, Executive VP of Content at Cadence 13, is the guest for Trailblazers: A Megatrax Podcast for Sound Media Professionals. Bill works with a team of content creators and influencers to develop, produce, and monetize on-demand audio content covering many genres, including political, sports, comedy, lifestyle, documentary, and true-crime.
• Launching today from Colorado Public Radio, Terra Firma is a new short-form podcast pairing reflections on nature with soundscapes gathered in wild places.
• The latest guest on Making Creativity Pay is Podnews's Editor, talking to Dan Barnett about making podcasting pay, including advertising and value 4 value - and the concept of sustainable creativity.
• Presented by the International Tennis Hall of Fame, TennisWorthy seeks to uncover what it takes to become the greatest of champions. The first episode is out today, featuring 2022 International Tennis Hall of Fame inductee Lleyton Hewitt. It's hosted by tennis journalist Chris Bowers.

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New judges for Podcasts this year include: Andy Slavitt, Author & Host of In the Bubble, Misha Euceph, CEO, Dustlight Productions, Audie Cornish, Anchor, Correspondent & Host, CNN Audio, Roxane Gay, Host, The Roxane Gay Agenda, Gary Coichy, CEO, Pod Digital Media and Jay Shetty, Host, On Purpose.

Don't miss your chance, enter the 27th Annual Webby Awards by the Extended Entry Deadline of February 10th, 2023.

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