In this episode, Buyers Meeting Point welcomes Alun Rafique and Anya McKenna, both from Market Dojo, to share how their unique approaching to branding also applies to how procurement should handle today's challenges and opportunities. For anyone not already familiar with Market Dojo, they are a procurement solution provider, but also a decidedly 'personality-first' company – as evidenced by their creative YouTube videos and branding approach. You'll want to watch some of their (very) creative YouTube videos after listening to this interview.