The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

Eine durchschnittliche Folge dieses Podcasts dauert 21m. Bisher sind 181 Folge(n) erschienen. Alle 11 Tage erscheint eine Folge dieses Podcasts
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episode 228: Marketing Personalisation and Conversion Rate Optimisation


Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many...


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   22m
 
 

episode 227: Employee Advocacy At Scale with Hootsuite Amplify


  Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives....


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   32m
 
 

episode 226: Revisiting 'The 4P's of the Marketing Mix' with Mike Berry


AKA 2 P's, a D, and an MC


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 2019-09-09  31m
 
 

episode 225: Future Gazing with Matt Ward from Disruptors.fm podcast


With many of you are gearing up around the start of a new academic year we thought we'd indulge in a little future-gazing. This week we talk with Futurist and Angel Investor Matt Ward from The Disruptors.fm podcast. With a background in building and...


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 2019-08-28  30m
 
 

episode 224: Exploring Instagram Influencers and Fake Social Influence Part 2


In a follow up to our last episode on fake social metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement....


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 2019-08-06  34m
 
 

episode 223: Exploring Instagram Influencers and Fake Social Influence Part 1


"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible? In the wake of some interesting in-depth research into...


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 2019-07-25  29m
 
 

episode 222: B2B Conversion Rate Optimisation


Discover how can you get the most out of the traffic you already have with effective CRO. To aid us with this task, we speak to Jeff White, a leading conversion rate optimisation specialist from Kula Partners in Canada who focus their work helping B2B...


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 2019-07-15  32m
 
 

episode 221: Heartificial Empathy


For any marketer with a heart who wants to connect with their audience, empathy in business has always been important. We explore with Author Minter Dial how empathy is effectively used in the workplace and how important it is as the marketing world...


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 2019-07-06  25m
 
 

episode 220: Exploring SEO Link Building Techniques


Daniel and Ciaran explore the slightly controversial subject of link building. Inspired by a post one of our LinkedIn group members wrote and shared we decided we should explore some the link building techniques we’ve come across and debate how...


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 2019-06-28  32m
 
 

episode 219: Personal Voice Assistants


Over the last few months, we've been taking a closer look at voice assistant devices. We aimed to overcome our initial scepticism and explore how these devices can impact on our lives and our marketing. Ciaran took up a challenge laid down by digital...


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 2019-06-10  33m