The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

Eine durchschnittliche Folge dieses Podcasts dauert 21m. Bisher sind 175 Folge(n) erschienen.
subscribe
share



 

An Introduction to Digital Marketing Attribution Modelling


Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?”...


share





 2012-04-02  17m
 
 

Analytics Conversion Tracking and Multi Channel Funnels


Episode 61,  Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your...


share





 2012-03-08  17m
 
 

2012 Mobile Trends in Marketing Update from Latitude


2012 Mobile Trends Update We speak to Ben Wightman from Latitude, a leading force in integrated Digital  Marketing Intelligence about the findings of their recent  trends in mobile report. Learn who the current winners are in the smart phone...


share





 2012-02-20  28m
 
 

CIM Interview: Social Media Benchmark Report


Episode 59In this episode, Daniel talks to  Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark”  a new and detailed...


share





 2012-02-07  14m
 
 

Ever felt like you need a Huddle?


Ciaran speaks to Simon O'Kane from Huddle, a UK collaborative cloud computing service that is changing the way teams collaborate and work together on their business documents. We explore the ethos behind Huddle, and Simon shares with us news out today...


share





 2012-01-24  15m
 
 

How to offer great social media customer service


Episode 57, We kick off the new year by exploring social media customer service and how to get it right.  We speak to  Joshua March, creator of a great social media management tool Conversocial.com and get his top tips and best practice in...


share





 2012-01-14  21m
 
 

Our Favorite SEO Myths


Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt.


share





 2011-12-28  11m
 
 

Using YouTube for Digital Marketing


The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of...


share





 2011-12-22  9m
 
 

Are you up to speed with the new Google Analytics Features?


Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode we explore:- Event Tracking, Real Time Reporting, Visitor...


share





 2011-12-15  19m
 
 

What is New at Google?


Fresh from the Google@Manchester event on the 1st of December, Daniel and Ciaran talk through some of the Buzz and revelations unveiled at this flagship UK  Google event. We talk through  Google’s Mobile strategy, Google Plus and its...


share





 2011-12-08  19m