The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

Eine durchschnittliche Folge dieses Podcasts dauert 21m. Bisher sind 181 Folge(n) erschienen. Dieser Podcast erscheint alle 11 Tage
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Smart Insights interview with Dave Chaffey


Episode 68, Daniel talks to digital marketing author, trainer and consultant Dr Dave Chaffey about how you should create a digital business strategy using the SOSTAC(R) and PRACE frameworks to give your business the edge. If you haven't already, check...


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 2012-07-17  18m
 
 

The Secret of how to view your Competition's Social Media Analytics


In this episode, Ciaran and Daniel discuss how they use URL shortening and  eventually…reveal a really simple but interesting technique which enables you to view the analytics on any published bit.ly  or goo.gl shortened URL link.


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 2012-06-30  10m
 
 

How to run a Successful Social Media Customer Service Operation


In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. An experienced social media practitioner and visionary, Bian heads up the team who manage  @BTCare,  BT's hugely successful social media...


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 2012-06-26  17m
 
 

CIM Social Media Benchmark Wave 2 Exclusive


Episode 65, In this episode we have scooped an exclusive for you!  Daniel caught up with Thomas Brown, Head of Insights at the Chartered Institute of Marketing (CIM)  to get the low down on the second wave of the CIM's Social Media...


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 2012-06-12  20m
 
 

#Fail - 50 Top Social media screwups and how to avoid being the next one.mp3


Episode 64, Ciaran speaks to Matthew Yeomans Co Founder of Social Media influence, and Co-Author of a brilliant new Ebook #Fail  The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow...


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 2012-04-27  29m
 
 

12 More Fab Digital Marketing Tools and a Lucky Orange


Episode 63, We are back again with another round up of our favourite Digital marketing tools and  juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing...


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 2012-04-12  24m
 
 

An Introduction to Digital Marketing Attribution Modelling


Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?”...


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 2012-04-02  17m
 
 

Analytics Conversion Tracking and Multi Channel Funnels


Episode 61,  Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your...


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 2012-03-08  17m
 
 

2012 Mobile Trends in Marketing Update from Latitude


2012 Mobile Trends Update We speak to Ben Wightman from Latitude, a leading force in integrated Digital  Marketing Intelligence about the findings of their recent  trends in mobile report. Learn who the current winners are in the smart phone...


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 2012-02-20  28m
 
 

CIM Interview: Social Media Benchmark Report


Episode 59In this episode, Daniel talks to  Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark”  a new and detailed...


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 2012-02-07  14m