The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
Gesamtlänge aller Episoden: 1 day 14 hours 15 minutes
episode 65: Successful marketing starts with messaging, targeting and positioning
This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.
Feel free to email ayo@abbasmarketing.com if you have any questions...
episode 64: Finding your voice to spark change with Professor Sadie Morgan
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice...
episode 64: Finding your voice to spark change with Professor Sadie Morgan
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice...
episode 63: The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas
Is your built environment firm making the most out of LinkedIn?
It's the social platform for business and has so many hidden features that you may not know exist.
The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell...
episode 62: Introducing AI: get smarter with your built environment marketing
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.
So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.
It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time...
episode 61: EP 61: End of year round-up
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing...
episode 60: Ep 60: From ballerina to architecture marketing with Ellie Sharpe
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina...
episode 59: Ep 59: How to master LinkedIn as marketers
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.
This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand...
episode 58: EP 58 - Growing and marketing your profile online with Chris Simmons
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing...
episode 57: Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.
I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.
Our chat has now been turned into my latest podcast episode that is out today...