The B2B Revealed Podcast | B2B Sales | B2B Marketing | B2B Leaders

Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research. Looking for past episodes from early 2017, 2016, or 2015? Check out our episode archive at www.cascadeinsights.com/podcast

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      B2B's Amazon Moment


      Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience. Chloë’s book: http://a.co/fZpuzum The...


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         32m
       
       

      Protecting Creative Teams


      Todd Henry joins us to discuss viral video marketing. Topics covered include: Todd's Book - Herding Tigers: Be the Leader Creative Teams Need. How to Tie Creative Work to Business Goals. How To Set Goals That Inspire Creative Teams. What Checkov and...


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         30m
       
       

      Marketing Madness: Chasing Viral Dreams


      Your video doesn’t need to go viral to be a success.  Despite that, too many marketers chase views at the expense of reaching the right viewers.  In the latest episode of the B2B Revealed Podcast, we dug in on this topic with viral video...


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         20m
       
       

      Ready to Book It? Probably Not


      Mistaking a fancy title for thought leadership is a common mistake in the book publishing business. After all, a fancy title does not a good author make. Writing books on professional topics can be a great marketing strategy or a wasted exercise in...


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       2018-06-07  27m
       
       

      Hire Better: Know Your Team's Core Values


      Do you have the wrong people in the wrong roles? You have two options: resign yourself to mediocrity or rethink how you manage your team. In the latest episode of the B2B Revealed Podcast, host Sean Campbell interviewed Dan Cox, CEO of EXOS Advisors....


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       2018-05-30  26m
       
       

      Boardroom Diplomacy: Marketing Needs Allies


      Myopic marketing executives focus solely on messaging to external audiences. Lack of attention to internal communications costs marketers influence on business decisions … and allies. Savvy marketing leaders have an internal messaging strategy at...


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       2018-05-16  27m
       
       

      Don't Fear The Churn: Inside Sales Management


      Growth problems? Try treating your sales development reps (SDRs) like vital resources rather than cogs in a machine. That’s the message from Trish Bertuzzi, the President of the Bridge Group, which she shared with Cascade Insights CEO Sean Campbell...


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       2018-05-03  31m
       
       

      Narcissism: Marketing's Nemesis


      B2B marketing has a vanity problem. Too often, marketers go after the C-suite when it’s really a developer or marketing manager making the buying decisions. Marketers enumerate cumulative leads but forget to track how many actually brought in...


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       2018-04-21  35m
       
       

      Spend Wisely: LinkedIn Marketing Tips


      The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. Ill-informed LinkedIn marketing campaigns can cost you big-time. On this episode of the B2B Revealed Podcast, Cascade...


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       2018-04-12  23m
       
       

      B2B PR: The Blurring of Business & Politics


      In the age of social media, big data, and CEO activism, public relations best practices are evolving. Nicole Rodrigues, the founder, and CEO of NRPR Group, dropped by the B2B Revealed podcast to discuss B2B PR with Cascade Insights CEO Sean Campbell....


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       2018-04-04  27m