The B2B Revealed Podcast

Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.

http://www.b2brevealed.com

Eine durchschnittliche Folge dieses Podcasts dauert 20m. Bisher sind 149 Folge(n) erschienen. Dies ist ein zweiwöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 2 days 4 hours 54 minutes

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Lose a Client? Don’t Generalize from a Specific


During this podcast episode we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team's help. How to build a digital footprint of...


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 June 3, 2015  7m
 
 

Predicting Competitor Growth - 3 Tools for Analyzing the Buyer's Journey.


During this podcast episode we cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive...


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 May 21, 2015  8m
 
 

7 Trade Show Competitive Intelligence Tips


During this podcast episode we cover:  A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren't effective and should be left in the...


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 May 11, 2015  9m
 
 

3 Key Tools for Analyzing a Competitor's Content


During this podcast episode we cover: In 2015, how do suppliers "meet" companies for the first time? Why B2B market research and Competitive Intelligence teams should pay attention to a competitor's content marketing. Three tools you...


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 April 24, 2015  8m
 
 

Did Your Partner Turn Into A Competitor? - Ask These 7 Questions...


During this podcast episode we cover: Why the scenario of embrace, extend and extinguish doesn't have to come as a surprise. Why you don't have to live with a "sick" client base that's infected with your competitor. 7 questions to ask if you're...


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 April 9, 2015  7m
 
 

Analyzing Product Features in the Age of SaaS


During this podcast episode we cover: Can the 100 year old feature analysis process still work today? The general framework of a modern-day SaaS feature analysis. How to conduct a SaaS features analysis in 3 steps Visit us...


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 March 31, 2015  8m
 
 

Is SaaS, Agile and DevOps Leading us to the Innovator's Dilemma?


During this podcast we cover: Is a combination of SaaS, DevOps and Agile causing us to miss opportunities for growth? Is a customer-centered focus always a good thing? Important questions you need to ask when developing software that leverages a...


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 March 24, 2015  11m
 
 

5 Success Tips for Competitive Intelligence Analysts - Interview with Matthew Sell of SAP


During this podcast we cover: How competitive intelligence teams can have influence and impact. How competitive intelligence teams and analysts can brand themselves effectively. Effective ways CI analysts can engage senior...


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 March 18, 2015  20m
 
 

Interview with Varun Chabra of Microsoft - How to Build a Competitive Intelligence Team


During this podcast we cover: How to find and hire good competitive intelligence analysts. Tips on how to priortize a resesearch agenda when there a lot of requests. Competitive Intelligence for B2B software companies. Varun's key pieces of...


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 March 10, 2015  20m
 
 

5 Reasons Competitive Intelligence Teams Don't Grow


During this podcast we cover: Why service, not products - needs to come first. Why focusing on decisions you can impact is so very important. How easy it is to have various team members - "playing out of position." How focusing on just one buyer...


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 March 3, 2015  10m