Gesamtlänge aller Episoden: 2 days 4 hours 54 minutes
During this podcast episode we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team's help. How to build a digital footprint of...
During this podcast episode we cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive...
During this podcast episode we cover: A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren't effective and should be left in the...
During this podcast episode we cover: In 2015, how do suppliers "meet" companies for the first time? Why B2B market research and Competitive Intelligence teams should pay attention to a competitor's content marketing. Three tools you...
During this podcast episode we cover: Why the scenario of embrace, extend and extinguish doesn't have to come as a surprise. Why you don't have to live with a "sick" client base that's infected with your competitor. 7 questions to ask if you're...
During this podcast episode we cover: Can the 100 year old feature analysis process still work today? The general framework of a modern-day SaaS feature analysis. How to conduct a SaaS features analysis in 3 steps Visit us...
During this podcast we cover: Is a combination of SaaS, DevOps and Agile causing us to miss opportunities for growth? Is a customer-centered focus always a good thing? Important questions you need to ask when developing software that leverages a...
During this podcast we cover: How competitive intelligence teams can have influence and impact. How competitive intelligence teams and analysts can brand themselves effectively. Effective ways CI analysts can engage senior...
During this podcast we cover: How to find and hire good competitive intelligence analysts. Tips on how to priortize a resesearch agenda when there a lot of requests. Competitive Intelligence for B2B software companies. Varun's key pieces of...
During this podcast we cover: Why service, not products - needs to come first. Why focusing on decisions you can impact is so very important. How easy it is to have various team members - "playing out of position." How focusing on just one buyer...