Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
Gesamtlänge aller Episoden: 2 days 4 hours 54 minutes
Analyzing Social Media Sharing with BuzzSumo - An Interview with Steve Rayson
During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo. We cover: The difference between using Google and a tool like BuzzSumo for intelligence collection. How the analysis of Social Sharing data, across platforms such...
3 Key Ways Competitive Intelligence is different than Spying
During this podcast, we cover three key ways Competitive Intelligence is different than Spying. We cover: How Competitive Intelligence Professionals and Spies differ in how they disclose their identity. How Competitive Intelligence...
4 Ways to Crack the Code on Competitor Pricing
During this podcast, we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes: Why you need to go beyond looking for "magic documents" that may...
Building a Bridge - Uniting Competitive Intelligence and Market Research efforts.
During this podcast, we cover a variety of reasons why CI pros need to build a bridge between themselves and their company's market research team. This includes: How you can marry the customer-centric view of MR with the...
Why you need to know Web Analytics - Tips and Tricks for CI Pros
During this podcast we cover a variety of reasons why CI pros need to regulary mine web analytics. This includes: Why tools such as SimilarWeb are solid sources for competitive intelligence. How you can you use web...
6 Essential Truths of Competitive Intelligence Collection and Analysis
During this podcast, we cover the six essential truths of competitive intelligence collection and analysis: What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact...
Making Social Media Analysis Easy with NodeXL
During this podcast, we interview Marc Smith one of the creators of NodeXL. NodeXL is a free and fantastic tool for doing advanced social media analysis - right inside of Excel. During this podcast, we talked to Marc...
How to do Win-Loss Studies the Right Way....
During this podcast, we cover a few tips for conducting Win-Loss studies the right way. How to get a complete picture of what's going on out there, and how to avoid isolating on any single deal. The importance of looking at the entire...
How to use web data the right way - 3 tips for success
During this podcast, we cover 3 tips for using web data the right way in your next competitive intelligence or market research project. How to treat data sources such as LinkedIn and Job Postings as a database first and a website second. The...