Brand Story

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

https://www.gravitygroup.com/podcast/

Eine durchschnittliche Folge dieses Podcasts dauert 44m. Bisher sind 70 Folge(n) erschienen. Alle zwei Wochen gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 2 days 29 minutes

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episode 50: Building Brand Value featuring Carolyn Walker


What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation...


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 May 18, 2023  34m
 
 

episode 49: Brand Story Breakroom: Consistency and Knowing Your Audience


Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging...


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 May 2, 2023  16m
 
 

episode 48: Overcoming Fear and Burnout featuring Jahmaal Marshall


Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the importance of setting boundaries, the role of vulnerability in leadership, and how to find a balance with your team...


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 April 18, 2023  31m
 
 

episode 47: Brand Story Breakroom: Chewy and Liquid Death


Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets...


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 April 4, 2023  15m
 
 

episode 46: Embracing Effective Communication featuring Karen Nicholas


Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects...


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 March 15, 2023  44m
 
 

episode 45: Developing Creative Leaders featuring Vann Graves


Vann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world...


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 February 28, 2023  45m
 
 

episode 44: Building Relationships on LinkedIn featuring Tara Horstmeyer


Tara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you’ll hear from Tara about the opportunities for connections on LinkedIn and how to get more out of the platform through authentic conversations...


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 February 7, 2023  41m
 
 

episode 43: Purpose-Based Branding featuring Laura Hutfless


For Laura Hutfless, starting FlyteVu was about more than just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about her career journey, as she shares what it means to embrace your brand’s purpose and lead with responsibility...


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 January 24, 2023  40m
 
 

episode 42: The Entrepreneur's Journey featuring Suzanne Bergmeister


Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world...


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 January 12, 2023  41m
 
 

episode 41: Playing the Long Game featuring Dorie Clark


It’s no surprise that Dorie Clark’s latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize their lives, and be more successful both personally and professionally...


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 December 20, 2022  37m