Gesamtlänge aller Episoden: 2 days 29 minutes
What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging...
Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the importance of setting boundaries, the role of vulnerability in leadership, and how to find a balance with your team...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets...
Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects...
Vann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world...
Tara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you’ll hear from Tara about the opportunities for connections on LinkedIn and how to get more out of the platform through authentic conversations...
For Laura Hutfless, starting FlyteVu was about more than just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about her career journey, as she shares what it means to embrace your brand’s purpose and lead with responsibility...
Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world...
It’s no surprise that Dorie Clark’s latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize their lives, and be more successful both personally and professionally...