Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

https://www.wondery.com/shows/business-wars/?utm_source=rss

Eine durchschnittliche Folge dieses Podcasts dauert 24m. Bisher sind 672 Folge(n) erschienen. Alle 2 Tage erscheint eine Folge dieses Podcasts.

Gesamtlänge aller Episoden: 11 days 14 hours 37 minutes

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episode 6: Poppi vs Olipop: Soda’s Second Coming


Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading the charge. And David is cracking open a can of each to figure out whether these drinks really are soda's second coming...or just another wellness fad...


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episode 5: Jeep vs Bronco | Back in the Saddle


David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out...


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Listen Now: Blame it on the Fame: Milli Vanilli


When Frank Farian first laid eyes on Rob Pilatus and Fab Morvan, he saw everything he wasn’t. They were handsome, young, and Black. But Frank had something they didn’t. He had power. So, Frank offered them a devil’s bargain. Almost overnight, Milli Vanilli’s debut album went five times platinum and scored a Grammy nomination. But when the lie at the center of their success started to unravel, Rob and Fab would discover the hard way the difference between star power and real power...


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episode 4: Jeep vs Bronco | Full Throttle


It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’s Fiat. Fiat’s charismatic chairman makes Jeep the centerpiece of the new Fiat Chrysler. But Jeep also faces new competition as Ford decides to bring the Bronco back. Jeep doesn’t sit idle. It puts more horses under its hood than ever before...


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episode 3: Jeep vs Bronco | Bye Bye Bronco


It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco...


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episode 2: Jeep vs Bronco | Engine Trouble


It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee. As the 1990s arrive, the rugged Bronco is falling out of favor with consumers...


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episode 5: Allbirds: The Rise and Fall of Direct to Consumer


Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed. Find out what wrong for the company and the DTC market broadly, and how they're trying to find their footing again. Featured Guests: Ann Gehan, Retail Reporter at The Information Elizabeth Segran, Senior Staff Writer at Fast Company See Privacy Policy at https://art19...


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episode 1: Jeep vs Bronco | Battle Hardened


It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger...


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episode 4: Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods?


A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a lawsuit from OpenAI co-founder Elon Musk. Meanwhile, the company’s competition has been charging ahead. Julia Black, a reporter with The Information, joins host David Brown to break down the latest developments and shed light on where Sam Altman — and the future of AI — are going next...


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 April 17, 2024  41m