Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 185 Folge(n) erschienen. Alle 2 Tage erscheint eine Folge dieses Podcasts
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episode 6: Nike vs Adidas - The Defectors


The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outperformed by three little white stripes. But it’s not all bad. The constant competition drove both companies to produce better shoes, better apparel, and have made each other better businesses...


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 2018-03-15  19m
 
 

episode 5: Nike vs Adidas - Rebound


Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen...


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 2018-03-13  26m
 
 

episode 4: Nike vs Adidas - Nike Air


Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time. With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest boost for Nike was an up and coming athlete. Like Jesse Owens fifty years before, a young Michael Jordan would carry a fledgling shoe brand to new heights...


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 2018-03-08  27m
 
 

episode 3: Nike vs Adidas - Walking Billboards


As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to see their favorite athletes almost any day of the week...


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 2018-03-06  21m
 
 

episode 2: Nike vs Adidas - The Starting Line


Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until WWII. The war may have been over for Germany, but the rivalry between Adi and Rudi was just heating up. Rudi left to start his own company, Puma, and Adi created Adidas...


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 2018-03-01  23m
 
 

episode 1: Nike vs Adidas - Sneakerheads


In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs the question - Why are companies sinking so much money into mesh and rubber for your feet? In this series of Business Wars, we'll find out...


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 2018-02-27  21m
 
 

episode 8: Netflix vs Blockbuster - Interview with Rich Greenfield


Rich Greenfield is a tech and media analyst with BTIG who’s been covering this battle in some capacity for decades. We had the chance to talk to him in depth on today’s episode. Follow Rich on Twitter @RichBTIG Support us by supporting our sponsors: ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BW


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 2018-02-22  23m
 
 

episode 7: Netflix vs Blockbuster - The Way We Watch


Netflix goes from being a streaming company to a movement in which consumers all over the world decide what show to watch -- and when and how they watch them. The future that Reed Hastings and Marc Randolph envisioned two decades earlier has arrived. The unfettered reign of cable television has ended. The war for streaming viewers will become richer. And more cutthroat. Support us by supporting our sponsors: Casper - Get $50 off your purchase of a mattress when you go to Casper...


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 2018-02-20  25m
 
 

episode 6: Netflix vs Blockbuster - Binge


Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.  Support us by supporting our sponsors: ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter...


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 2018-02-15  23m
 
 

episode 5: Netflix vs Blockbuster - HBO Gets In The Ring


We take a step back to explore how a little company called Home Box Office went from serving B-movies to 325 homes in Wilkes Barre, Pennsylvania to become the juggernaut that we know as HBO. In the process, HBO, become the standard by which all other cable companies would have to measure themselves - after all, it's not TV. It's HBO. Support us by supporting our sponsors: ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter...


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 2018-02-13  30m