Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

https://www.wondery.com/shows/business-wars/?utm_source=rss

Eine durchschnittliche Folge dieses Podcasts dauert 24m. Bisher sind 659 Folge(n) erschienen. Dieser Podcast erscheint alle 2 Tage.

Gesamtlänge aller Episoden: 11 days 8 hours 13 minutes

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episode 3: Late Night Wars | Late Night Explodes


Johnny Carson – the man who defined the Tonight show – is nearing retirement. But NBC has yet to settle on an heir. And that sets the stage for one of the most painful moments for the late night rivals battling for the throne. It will prove enormously embarrassing for Carson, Leno and Letterman. And they will vent their sentiments on stage. Meanwhile, Arensio Hall, a young, black comedian, is blowing past all of them, and posing the first serious challenge to Carson...


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 March 8, 2021  26m
 
 

episode 2: Late Night Wars | The Dawn of Tonight


The late night saga begins in the uncharted wilderness of after-hours programming. In the early 1950s, an era when television broadcasting literally stops at 11:00 p.m., NBC dares to push the envelope with something called the Tonight Show. It works. It seems insane, but American audiences are ready to stay up--and advertisers are ready to spend big money to reach that audience. In the wake of Tonight’s success, CBS and ABC are left in the dust...


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 March 3, 2021  24m
 
 

episode 1: Late Night Wars | The Stars Realign


The cutthroat evolution of late-night talk shows is a long and fierce battle for advertising riches, ratings and sheer egotistical triumph. It’s the early 1980s and NBC’s Tonight Show is the unbeatable standard in its class, and its long-time host Johnny Carson the indisputable god of late night.   Hosts David Letterman, Jay Leno and later Conan O’Brien all worship Carson. Each of them desperately covets the Tonight Show seat and will stop at nothing to get it...


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 March 1, 2021  29m
 
 

episode 7: Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry


As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers.  For more on how they’re reshaping the landscape, we speak with Arabelle Sicardi, an industry strategist and trend forecaster for over a decade and author of the upcoming book The House of Beauty...


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 February 24, 2021  23m
 
 

Wondery Presents: Against The Odds


In July 2018, 12 youth soccer players and their coach found themselves trapped 6 miles deep in a cave with no food or water and depleting oxygen. The rock formed maze became almost completely submerged as the water rose to levels nearly impossible for survival. There was no light and no way to communicate with the outside world...


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 February 23, 2021  6m
 
 

episode 6: Estée Lauder vs L'Oréal | Lipstick Lockdown


It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bettencourt’s own unsavory dealings, putting L'Oréal’s future at risk.  Meanwhile, both L'Oréal and Estée Lauder attempt to mitigate lagging sales with more acquisitions...


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 February 22, 2021  24m
 
 

episode 5: Estée Lauder vs L'Oréal | Buying Spree


It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworthy companies: MAC and Bobbi Brown...


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 February 17, 2021  25m
 
 

episode 4: Estée Lauder vs L'Oréal | Face to Face


It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.  In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising...


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 February 15, 2021  26m
 
 

episode 3: Estée Lauder vs L'Oréal | Skin in the Game


It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach...


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 February 10, 2021  25m
 
 

episode 2: Estée Lauder vs L'Oréal | Do or Dye


It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word about his product, he soon expands into hair care and sunscreen, relying on his knack for innovative marketing to spread the word.  Meanwhile, in Queens, New York, a young Estée Lauder is inspired by her esthetician uncle to start concocting her own face creams...


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 February 8, 2021  23m