Business Wars

It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworthy companies: MAC and Bobbi Brown...

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.  In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising...

It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach...

It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word about his product, he soon expands into hair care and sunscreen, relying on his knack for innovative marketing to spread the word.  Meanwhile, in Queens, New York, a young Estée Lauder is inspired by her esthetician uncle to start concocting her own face creams...

Lewis Howes is a New York Times best-selling author, 2x All-American athlete, keynote speaker, and entrepreneur. The School of Greatness shares inspiring interviews from the most successful people on the planet—world-renowned leaders in business, entertainment, sports, science, health, and literature—to inspire YOU to unlock your inner greatness and live your best life. Click to listen to School of Greatness: wondery.fm/SOG

It’s 1946, and after years of building a cult following thanks to free samples and loyal customers, Estée Lauder finally has an opportunity to join the big leagues. She can now sell her high-quality makeup products in department stores in New York City. Unphased by competitors with deeper pockets and wider distribution, she possesses a passion for making women feel beautiful that sets her apart...

As the Space Race moves into the present day, Elon Musk recoups SpaceX’s losses and edges ahead of Blue Origin. But now his competition is coming not just from Jeff Bezos, but from like-minded dreamers in Russia and China. For more on the coming battle for space supremacy, we speak with Tim Fernholz. He wrote Rocket Billionaires: Elon Musk, Jeff Bezos and the New Space Race, and writes about space and the economy for Quartz...

It's 2016 and Virgin Galactic is about to re-enter the space race following its fatal test flight two years earlier. But the company's early lead in human spaceflight is eroding fast. Blue Origin, Boeing and SpaceX are closing in. The race to become the first private company to launch a person into space is almost over and there can only be one winner. Pre-order our new book The Art of Business Wars now before it is released on April 13...

It's 2013 and the long cold war between Blue Origin and SpaceX is about to go nuclear. The clash begins when NASA puts its most famous launchpad up for lease, and escalates fast. Soon SpaceX, Blue Origin, and the United Launch Alliance will be reaching for any weapon they can use to disrupt each other's plans. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening...

It's 2009 and a new president is looking to shake up the space world by opening up the stars to private industry.  But with NASA’s space shuttle about to retire, the United States soon won't be able to reach the International Space Station without Russian help. U.S. leadership in space hangs in the balance and everyone's looking to the new space companies to deliver the solution. Pre-order our new book The Art of Business Wars now before it is released on April 13...