Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://www.wondery.com/shows/business-wars/?utm_source=rss

Eine durchschnittliche Folge dieses Podcasts dauert 25m. Bisher sind 384 Folge(n) erschienen. Alle 2 Tage erscheint eine Folge dieses Podcasts.

Gesamtlänge aller Episoden: 6 days 9 hours 35 minutes

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episode 1: Estée Lauder vs L'Oréal | Telephone, Telegraph, Tell-A-Woman


It’s 1946, and after years of building a cult following thanks to free samples and loyal customers, Estée Lauder finally has an opportunity to join the big leagues. She can now sell her high-quality makeup products in department stores in New York City. Unphased by competitors with deeper pockets and wider distribution, she possesses a passion for making women feel beautiful that sets her apart...


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 2021-02-03  28m
 
 

episode 2: Estée Lauder vs L'Oréal | Do or Dye


It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word about his product, he soon expands into hair care and sunscreen, relying on his knack for innovative marketing to spread the word.  Meanwhile, in Queens, New York, a young Estée Lauder is inspired by her esthetician uncle to start concocting her own face creams...


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 2021-02-08  26m
 
 

episode 3: Estée Lauder vs L'Oréal | Skin in the Game


It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach...


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 2021-02-10  27m
 
 

episode 4: Estée Lauder vs L'Oréal | Face to Face


It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.  In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising...


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 2021-02-15  30m
 
 

episode 5: Estée Lauder vs L'Oréal | Buying Spree


It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworthy companies: MAC and Bobbi Brown...


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 2021-02-17  27m
 
 

episode 6: Estée Lauder vs L'Oréal | Lipstick Lockdown


It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bettencourt’s own unsavory dealings, putting L'Oréal’s future at risk.  Meanwhile, both L'Oréal and Estée Lauder attempt to mitigate lagging sales with more acquisitions...


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 2021-02-22  26m
 
 

episode 7: Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry


As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers.  For more on how they’re reshaping the landscape, we speak with Arabelle Sicardi, an industry strategist and trend forecaster for over a decade and author of the upcoming book The House of Beauty...


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 2021-02-24  25m
 
 
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